On Holding AG: management transactions · United States · SEC (Form 4)

About On Holding AG

On Holding AG (ticker: ONON) is a Swiss premium sportswear company listed in the United States on the NYSE, making it a name of interest for both U.S. and international investors. The company is headquartered in Zurich, Switzerland, while its commercial footprint is global and notably weighted toward the Americas, especially the United States. Founded in the Swiss Alps in 2010, On was built around a clear proposition: combine technical performance, distinctive design, and a premium brand experience, first in running and later across apparel and accessories. On operates as a single-brand business with a single reportable operating segment. Its model is built on two core distribution channels: wholesale, through independent retailers and global distributors, and direct-to-consumer, through its e-commerce platform and company-owned stores. This channel mix supports brand control and consumer engagement while enabling international scale. The company’s product portfolio is anchored in performance running footwear, complemented by technical apparel and accessories. On has consistently emphasized innovation, lightweight construction, comfort, and a premium aesthetic, which helps differentiate it from more mass-market athleticwear brands. From a competitive standpoint, On sits between global sportswear giants and specialist running brands. Its rise has been driven by rapid brand-building, a strong product identity, and successful premium positioning. The company says it is present in more than 90 countries, with a broad geographic mix spanning the Americas, Europe, the Middle East and Africa, and Asia-Pacific. While the United States is a key market, On continues to deepen its international penetration and invest in selective market expansion. Recent developments reinforce the company’s growth profile. In its 2024 annual report, On reported net sales growth of 29.4% to CHF 2,318.3 million, underscoring the strength of consumer demand across channels, regions, and product categories. The company also highlighted ongoing investments in offices, warehouses, retail stores, and IT infrastructure as it scales its operating platform. For investors, On represents a premium global sportswear growth story with a Swiss heritage, a NYSE listing in the United States, and a brand still gaining share in a large and fragmented athleticwear market.