NewAge, Inc.: directors' dealings · United States · SEC (Form 4)

About NewAge, Inc.

NewAge, Inc. (ticker: NBEV) is a U.S.-listed company that trades on the NASDAQ market in the United States. The business was incorporated in April 2010 in the State of Washington under the name American Brewing Company, Inc. It later moved its operating headquarters to Denver, Colorado, and rebranded into NewAge, Inc. as it evolved from a small brewing-related operation into a broader consumer wellness platform focused on healthy products and differentiated routes to market. ([sec.gov](https://www.sec.gov/Archives/edgar/data/1579823/000149315221006345/form10-k.htm)) Historically, NewAge developed and commercialized a portfolio of health-oriented products across multiple channels, including e-commerce, direct-to-consumer selling, direct selling, and, at various points in its history, retail and distribution channels. SEC filings describe the company as operating across major category platforms such as health and wellness, healthy appearance/beauty, and nutritional performance. The company also built exposure to functional beverage and lifestyle brands, using a social-selling model supported by independent Brand Partners and an omnichannel distribution approach. ([sec.gov](https://www.sec.gov/Archives/edgar/data/1579823/000149315221006345/R8.htm?utm_source=openai)) A key part of the company’s strategy was brand acquisition and portfolio integration. Over time, NewAge expanded through transactions that added complementary brands and capabilities, then gradually reshaped the business toward the categories and channels it considered more scalable. Its SEC disclosures indicate that it operated in more than 50 countries, highlighting an ambitious international footprint. That global reach was a differentiator, but it also came with execution risk, supply-chain complexity, and a demanding capital structure. ([sec.gov](https://www.sec.gov/Archives/edgar/data/1579823/000149315221006345/R8.htm?utm_source=openai)) From a competitive perspective, NewAge competed in highly fragmented wellness and consumer health markets against much larger beverage, nutrition, and direct-selling players. Its historical edge came from brand positioning, niche wellness claims, and the ability to reach consumers through a direct and social-selling network rather than relying solely on traditional retail shelf space. This model can support faster customer acquisition and brand engagement, but it is also sensitive to partner productivity, consumer retention, and margins. ([sec.gov](https://www.sec.gov/Archives/edgar/data/1579823/000149315221019030/form10-q.htm?utm_source=openai)) Recent SEC-related disclosures point to substantial restructuring, asset sales, and a continued reduction in the company’s legacy footprint. In other words, the current investment case is less about a stable consumer staples compounder and more about a transformation story with elevated risk. For French-speaking investors, NBEV should be viewed as a speculative U.S. NASDAQ small-cap name whose history is defined by strategic pivots, portfolio reshaping, and restructuring rather than by consistent operating momentum. ([sec.gov](https://www.sec.gov/Archives/edgar/data/1579823/000149315220018500/form8-k.htm?utm_source=openai))