Nayax Ltd.: management transactions · United States · SEC (Form 4)

About Nayax Ltd.

Nayax Ltd. is a technology-driven payments and loyalty company listed on the Nasdaq in the United States (United States) under the ticker NYAX. From an industry perspective, the company sits at the intersection of payments, embedded software, IoT connectivity, and remote fleet management for connected self-service equipment. Founded in 2014, Nayax initially built its reputation in unattended retail and vending, then broadened its platform to serve a wider set of automated commerce channels and omnichannel payment use cases. While its corporate headquarters are in Israel, Nayax also maintains a U.S. legal and commercial footprint through Nayax LLC in Maryland, which supports its access to North American customers and capital markets. ([nayax.com](https://www.nayax.com/about/?utm_source=openai)) Nayax’s business model is centered on an integrated platform that combines payment terminals, remote management software, connectivity services, loyalty tools, and adjacent financial services. The company primarily serves operators of vending machines, EV charging stations, laundromats, amusement and entertainment machines, micro-markets, and other unattended retail environments. Its core value proposition is to help merchants accept more payment methods, monitor devices remotely, and manage revenue and operations through one unified stack. This hardware-plus-software-plus-services model supports recurring revenue generation, increases customer stickiness, and deepens the company’s role in its installed base. ([ir.nayax.com](https://ir.nayax.com/news/news-details/2026/Nayax-Reports-Fourth-Quarter-and-Full-Year-2025-Results/default.aspx?utm_source=openai)) Competitive positioning is driven by Nayax’s ability to bundle payment acceptance with operational software and data intelligence in a fragmented but consolidating market. The company has reported a global footprint of 12 offices, roughly 1,200 employees, more than 80 merchant acquirer and payment-method integrations, and a growing customer base. Recent operating updates indicate continued momentum, with 2025 revenue of $400.4 million, growth in recurring revenue, and 2026 revenue guidance of $510 million to $520 million, underscoring the scale-up profile of the business and its improving profitability trajectory. ([nayax.com](https://www.nayax.com/news/nayax-and-chargesmart-ev-strategically-partner-to-deliver-advanced-omnichannel-payment-solutions-for-u-s-ev-drivers/?utm_source=openai)) Recent strategic developments show Nayax extending beyond its original unattended-retail niche. The company has expanded partnerships and product integrations in EV charging, including U.S. initiatives, and has also moved further into embedded payments for SaaS platforms. These moves reinforce the narrative that Nayax is evolving from a vending-centric player into a broader commerce enablement platform with international reach. For investors, NYAX represents a growth-oriented technology stock tied to secular digital payment adoption, recurring software-led revenues, and a widening set of self-service and embedded commerce applications. ([ir.nayax.com](https://ir.nayax.com/news/news-details/2025/Nayax-Partners-with-Unipaas-to-Launch-Fully-Integrated-Card-Present-Payments-Solution-for-UK-SaaS-Platforms/default.aspx?utm_source=openai))