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Asana, Inc. Stock: price and insider trades · United States
No insider purchase over the last 90 days. The latest was filed 25 Aug 2025.
Asana, Inc.: what insiders have been doing
Asana, Inc., founded in 2008, is a Business Services company based in San Francisco, United States. Its directors and officers file their transactions with SEC (Form 4). Between 18 October 2025 and 18 October 2026, 22 insiders published 76 filings.
All open-market trades in the period are sales: 32 sales worth €13.9M, by 8 insiders, with no purchase on record. The totals do not cover 9 filings with an undisclosed amount. One trade stands out by size: a sale of €5.9M from Rosenstein Justin, disclosed on 23 October 2025, or 0.40% of market capitalisation.
Typically, a trade is published a median of 2 days after it takes place. Section 16 rules allow two business days to file each Form 4. A sale on its own says little: insiders also sell to pay tax, fund a purchase or diversify.
For context, the typical company on the same exchange (median of 5,810 companies) published 19 filings over the same period, against 76 filings here. Over the whole record (from 2021), the tally stands at 88 purchases and 97 sales. For the fiscal year to 31 January 2026, the annual 10-K puts revenue at 790.8 m USD and net income at -189.0 m USD.
In the same sector, recent insider purchases at Coursera, Inc. also feature in our signals. Source: insider filings from SEC (Form 4). Past trades are no guide to future returns.
Insider Decl.
421
Thresholds
n/a
Buy Volume
€621M
88 ops. · all time
Sell Volume
€82M
97 ops. · all time
Who traded when
BuySaleMoskovitz Dustin A.29 buys
Justin Rosenstein19 sales
Katie Marie Colendich8 sales
Lacey Eleanor B8 sales
Parekh Sonalee Elizabeth7 sales
Aziz Megji6 sales
+3 other insiders
Since the insiders bought
- -32.8%Entry US$14.04 · Close at T+365 US$9.44
Entry is the close on the day after publication, the first price a reader could act on. Prices in the listing currency. Past moves are not a forecast.
Analyst consensus: bullish or bearish?
Analysts rate Asana, Inc. Hold (neutral), based on 13 analysts. Average price target: US$10.08.
This score ranks the purchase within its own market. A position size is suggested only on the venues of the backtested strategy universe; elsewhere, signals stay on watch. Not investment advice.
Fundamental score
Ranked 17,627 of 24,161 companies
36.3
score / 100
Value38
Quality35
FCF yld3.4%
Earn yld-8.4%
EV/EBITDA·
ROE-94%
Gross mgn89%
Net mgn-24%
Debt/EBITDA·
Pillars2/3
Transparent value + quality ranking, distinct from the insider signal.
Financial data
as of FY 2026FY ended January 2026 · cache
US$9.81
Analyst consensus
13 analystsHold
US$6.25Target US$10.08(+3%)US$15.00
Income statement
RevenueUS$790.8M
Gross profitUS$704M89% margin
EBITDA-US$159M-20% margin
Net income-US$189M-18.6% margin
Valuation
PER (forward)21.6x
P/Book21.7x
Beta1.19
Balance sheet & cash
Market capUS$2.2B
Total debtUS$249.4M
Free Cash FlowUS$77M
Debt / Equity248%
Profitability & ownership
ROE-93.8%
ROA-9.3%
% insiders44.9%
% institutions68.4%
Last declaration on 13 October 2026
Declarations421 total
18,021 shares@ US$10.03830.0079% mcap4.2% of flowClass A Common StockSEC:0001477720-26-000070:0
18,021 shares@ US$9.870.0094% mcap10.6% of flowCommonSEC144:0001950047-26-010140
106,838 shares0Class A Common StockSEC:0002153898-26-000002:0
6,318 shares@ US$8.65080.0029% mcap22.9% of flowClass A Common StockSEC:0002099916-26-000014:0
6,318 shares@ US$8.65080.0029% mcap24.0% of flowCommonSEC144:0001950047-26-009875
38,802 shares0Class A Common StockSEC:0001433254-26-000008:0
38,802 shares0Class A Common StockSEC:0001628280-26-063753:0
3,224 shares@ US$9.080.0013% mcap41.0% of flowCommonSEC144:0001950047-26-009771
7,436 shares@ US$9.5260.0032% mcap37.9% of flowClass A Common StockSEC:0001477720-26-000062:0
8,474 shares@ US$9.770.0038% mcap44.4% of flowClass A Common StockSEC:0001477720-26-000062:1
3,224 shares@ US$9.26370.0014% mcap5.4% of flowClass A Common StockSEC:0001964323-26-000008:1
300,937 shares@ US$9.5260.13% mcap67.4% of flowClass A Common StockSEC:0002075006-26-000008:0
35,444 shares@ US$9.5260.015% mcap61.0% of flowClass A Common StockSEC:0001964323-26-000008:0
150,175 shares@ US$9.12770.063% mcap32.3% of flowClass A Common StockSEC:0002075006-26-000008:1
8,474 shares@ US$9.76980.0038% mcap47.3% of flowCommonSEC144:0001950047-26-009732
150,175 shares@ US$9.540.066% mcap93.7% of flowCommonSEC144:0001950047-26-009749
35,496 shares0Class A Common StockSEC:0002075006-26-000006:0
1,655 shares@ US$10.000.0007% mcap0.4% of flowClass A Common StockSEC:0002075006-26-000006:1
1,655 shares@ US$9.440.0007% mcap100.0% of flowCommonSEC144:0001950047-26-008775
61,623 shares@ US$9.51760.026% mcap100.0% of flowCommonSEC144:0001950047-26-008490
1,827 shares0Class A Common StockSEC:0001936905-26-000006:0
2,700,000 sharesClass A Common StockSEC:0001477720-26-000052:0
13,790 sharesClass A Common StockSEC:0002075006-26-000004:0
13,790 shares@ US$7.000.0044% mcap6.3% of flowCommonSEC144:0001950047-26-006661
5,242 sharesClass A Common StockSEC:0002099916-26-000012:0
25 of 421 declarations
About Asana, Inc.
Asana, Inc. is a U.S.-listed technology company traded on the NYSE under the ticker ASAN, with additional listing on the Long-Term Stock Exchange. The company was incorporated in Delaware on December 16, 2008, and is headquartered in San Francisco, California. From an equity research perspective, Asana is best understood as a B2B software vendor focused on enterprise work management, helping organizations coordinate, prioritize, and execute work across teams. Its franchise sits within enterprise software and digital workflow automation, where product usability and cross-functional adoption are central to value creation. ([investors.asana.com](https://investors.asana.com/static-files/2307bf28-95e1-4d61-9086-9cc51ca31243))
Asana was founded by Dustin Moskovitz and Justin Rosenstein, both former Facebook engineering leaders. The company’s origin story is tied to the founders’ experience with the inefficiencies of scaling organizations: too much time was being consumed by meetings, email threads, and fragmented tools instead of high-impact work. Asana was built to reduce this “work about work” and provide teams with a clearer system for collaboration and execution. That founding narrative remains a core part of the company’s brand positioning and commercial messaging. ([asana.com](https://asana.com/about/))
Read moreShow less
Operationally, Asana’s main product is its work management platform, designed to connect strategy to execution. The platform includes capabilities for project and portfolio management, goal tracking, workflow coordination, resource planning, and business reporting. The company now frames its offer around “human + AI collaboration,” positioning the platform as a system where employees and AI agents can work together. Asana’s commercial model is primarily subscription-based, with the core platform sold in a seat-based format and supplemented by additional features and services. The company states that it serves more than 180,000 paying customers globally, spanning a broad range of enterprise and mid-market use cases. ([investors.asana.com](https://investors.asana.com/static-files/2307bf28-95e1-4d61-9086-9cc51ca31243))
Competitively, Asana operates in a crowded and fast-moving market. The company describes the work management space as highly fragmented and competitive, with rivals ranging from large productivity-suite vendors to specialized project and workflow software providers. Asana’s differentiators are ease of adoption, visibility across teams, linkage between goals and execution, and the growing role of AI in workflow orchestration. At the same time, management highlights meaningful risks from pricing pressure, rapid product innovation by competitors, and the possibility that customers build internal alternatives or remain on legacy tools. ([investors.asana.com](https://investors.asana.com/static-files/2307bf28-95e1-4d61-9086-9cc51ca31243))
Geographically, Asana has a global footprint. Revenue is generated in both the United States and international markets, and the company maintains offices across North America, Europe, and Asia-Pacific. In the most recent fiscal year disclosed, U.S. revenue remained the larger share, while international revenue was still material. Recent corporate highlights include the March 2026 appointment of a new CFO, the release of fiscal 2026 full-year results, and an increase in the share repurchase authorization announced on February 27, 2026, bringing total availability under the program to $199.4 million. The company also implemented a fiscal 2025 restructuring plan affecting roughly 5% of global headcount to improve operating efficiency and better align resources with strategic priorities. ([investors.asana.com](https://investors.asana.com/))
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