Asana, Inc.: management transactions · United States · SEC (Form 4)

About Asana, Inc.

Asana, Inc. is a U.S.-listed technology company traded on the NYSE under the ticker ASAN, with additional listing on the Long-Term Stock Exchange. The company was incorporated in Delaware on December 16, 2008, and is headquartered in San Francisco, California. From an equity research perspective, Asana is best understood as a B2B software vendor focused on enterprise work management, helping organizations coordinate, prioritize, and execute work across teams. Its franchise sits within enterprise software and digital workflow automation, where product usability and cross-functional adoption are central to value creation. ([investors.asana.com](https://investors.asana.com/static-files/2307bf28-95e1-4d61-9086-9cc51ca31243)) Asana was founded by Dustin Moskovitz and Justin Rosenstein, both former Facebook engineering leaders. The company’s origin story is tied to the founders’ experience with the inefficiencies of scaling organizations: too much time was being consumed by meetings, email threads, and fragmented tools instead of high-impact work. Asana was built to reduce this “work about work” and provide teams with a clearer system for collaboration and execution. That founding narrative remains a core part of the company’s brand positioning and commercial messaging. ([asana.com](https://asana.com/about/)) Operationally, Asana’s main product is its work management platform, designed to connect strategy to execution. The platform includes capabilities for project and portfolio management, goal tracking, workflow coordination, resource planning, and business reporting. The company now frames its offer around “human + AI collaboration,” positioning the platform as a system where employees and AI agents can work together. Asana’s commercial model is primarily subscription-based, with the core platform sold in a seat-based format and supplemented by additional features and services. The company states that it serves more than 180,000 paying customers globally, spanning a broad range of enterprise and mid-market use cases. ([investors.asana.com](https://investors.asana.com/static-files/2307bf28-95e1-4d61-9086-9cc51ca31243)) Competitively, Asana operates in a crowded and fast-moving market. The company describes the work management space as highly fragmented and competitive, with rivals ranging from large productivity-suite vendors to specialized project and workflow software providers. Asana’s differentiators are ease of adoption, visibility across teams, linkage between goals and execution, and the growing role of AI in workflow orchestration. At the same time, management highlights meaningful risks from pricing pressure, rapid product innovation by competitors, and the possibility that customers build internal alternatives or remain on legacy tools. ([investors.asana.com](https://investors.asana.com/static-files/2307bf28-95e1-4d61-9086-9cc51ca31243)) Geographically, Asana has a global footprint. Revenue is generated in both the United States and international markets, and the company maintains offices across North America, Europe, and Asia-Pacific. In the most recent fiscal year disclosed, U.S. revenue remained the larger share, while international revenue was still material. Recent corporate highlights include the March 2026 appointment of a new CFO, the release of fiscal 2026 full-year results, and an increase in the share repurchase authorization announced on February 27, 2026, bringing total availability under the program to $199.4 million. The company also implemented a fiscal 2025 restructuring plan affecting roughly 5% of global headcount to improve operating efficiency and better align resources with strategic priorities. ([investors.asana.com](https://investors.asana.com/))