Moneylion INC.: directors' dealings · United States · SEC (Form 4)

About Moneylion INC.

MoneyLion Inc. is a U.S.-based financial technology company that was listed on the NYSE under the ticker ML, although it was acquired by Gen Digital and completed the transaction on April 17, 2025. The company was founded in 2013 and is headquartered in New York, New York, United States. For international equity investors, MoneyLion became known as a consumer-facing financial super app combined with an enterprise embedded-finance platform, blending personal finance tools, product marketplace capabilities, and data-driven customer acquisition. Operationally, MoneyLion’s business was organized into two core segments: Consumer and Enterprise. On the consumer side, the company offered products and services such as RoarMoney Banking, Instacash, Credit Builder Plus, investing tools, and financial wellness content. Credit Builder Plus was designed to help users access and manage funds, build or rebuild credit history, and monitor their financial health. Instacash and RoarMoney were key engagement and monetization features, supporting everyday cash access, deposits, and transaction activity. On the enterprise side, MoneyLion developed Engine by MoneyLion, an embedded-finance and financial-products marketplace platform that allowed third-party businesses to integrate financial offerings through APIs, data tools, and AI-enabled technology. MoneyLion’s competitive position rested on its hybrid model: it was part consumer fintech app, part media and content platform, and part B2B infrastructure provider. This combination helped the company build a large user base and improve monetization through cross-sell and product adoption. In its last annual reporting before the acquisition, MoneyLion stated that it served 20.4 million Total Customers and 34.1 million Total Products, which pointed to meaningful scale and a strong ability to deepen engagement across its ecosystem. The company also described its revenue model as being driven primarily by product-related fees, subscription memberships, enterprise services, and loan origination. Geographically, MoneyLion’s business was concentrated in the United States, with its corporate and operating headquarters in New York City. The company’s customer proposition was especially focused on the U.S. mass market, particularly middle-income consumers seeking digital banking, credit-building, borrowing, and investing solutions in one mobile-first experience. Recent corporate developments were dominated by the Gen Digital acquisition. The deal was announced in late 2024, approved by MoneyLion shareholders on April 10, 2025, and closed on April 17, 2025. As a result, MoneyLion became a wholly owned subsidiary of Gen Digital and its NYSE-listed shares ceased trading independently. Another important point from the SEC filings was a disclosed internal control weakness related to the Credit Builder Loan product, which is relevant for investors assessing operational risk, governance quality, and the integration process under Gen Digital.