IPSOS: management transactions · France · AMF

About IPSOS

Ipsos is a global market research, survey, and insights group that helps organizations understand and act on the opinions, behaviors, and expectations of consumers, citizens, clients, and patients. Founded in Paris in 1975 by Didier Truchot, the company initially grew in France before expanding across Europe and later building a broad international footprint in North America, Latin America, and Asia-Pacific. Ipsos has been listed on Euronext Paris since 1 July 1999 and is included in the SBF 120 and Mid 60 indices. Ipsos’ business model is built on a comprehensive range of quantitative and qualitative research services, complemented by proprietary platforms, panels, data analytics tools, and technology-driven solutions designed to turn information into actionable recommendations. The group organizes its activities around major audience segments, including consumers, clients and employees, citizens, and doctors and patients, enabling it to address a wide set of needs in marketing, brand tracking, reputation management, strategic planning, communications, and healthcare research. Ipsos also supports clients with customer experience, media measurement, public opinion polling, concept testing, and corporate reputation studies. In 2024, Ipsos generated revenue of €2.44 billion, up 2.1% year on year, with organic growth of 1.3%. The company reported an operating margin of 13.1% and free cash flow of €216 million, underscoring solid profitability and cash generation. Management also highlights a very limited net debt position and investment-grade credit ratings, which support the group’s financial flexibility. Geographically, Ipsos is highly diversified, with a balanced presence across EMEA, the Americas, and Asia-Pacific. In 2024, EMEA accounted for 46% of revenue, the Americas 38%, and Asia-Pacific 17%, reflecting the company’s global scale and ability to serve multinational clients with consistent methodologies across markets. This international reach is a core competitive advantage in a fragmented but increasingly data-driven industry. Ipsos also stands out for a growth strategy that combines innovation, targeted acquisitions, and continued investment in panels, platforms, and generative AI. Recent acquisitions have strengthened its positions in public affairs and data analytics, while the company continues to reinforce its reputation as one of the world’s leading insight and analytics providers.