Herbalife Nutrition Ltd.: insider trades · United States · SEC (Form 4)

About Herbalife Nutrition Ltd.

Herbalife Nutrition Ltd. (NYSE: HLF) is a U.S.-listed nutrition and dietary supplements company trading on the New York Stock Exchange in the United States. Founded in 1980, the company is headquartered operationally in Torrance, California, United States, and sells through a direct-selling model built around a global network of independent Members and distributors. Herbalife operates in 95 markets, giving it a broad international footprint and making it a well-known branded player in consumer nutrition rather than a traditional packaged-food company. ([sec.gov](https://www.sec.gov/Archives/edgar/data/1180262/000121390025022834/ea0230772-03.pdf)) Herbalife’s core business is science-backed nutrition across several end-markets: weight management, targeted nutrition, energy/sports/fitness, and outer nutrition. Its portfolio includes meal replacements, protein shakes, nutritional powders and beverages, sports nutrition products, and personal-care items. The company said in its 2024 annual report that it sold approximately 140 product types at year-end 2024, with Weight Management representing the largest revenue category. Herbalife also emphasizes a “seed to feed” strategy, meaning tighter control over ingredient sourcing, quality testing, and an increasing share of self-manufacturing. ([sec.gov](https://www.sec.gov/Archives/edgar/data/1180262/000121390025022834/ea0230772-03.pdf)) From a competitive standpoint, Herbalife operates in a crowded and highly competitive industry. It faces rivals across direct selling, specialty retail, mass retail, online channels, and increasingly from prescription-based and non-prescription weight-management alternatives. Its differentiation has historically come from a relationship-driven selling model, local distributor communities, and recurring consumption habits supported by club-style and group-based consumer engagement. The company also continues to invest in digital tools and its commercial platform to improve distributor productivity and customer retention. ([sec.gov](https://www.sec.gov/Archives/edgar/data/1180262/000121390025022834/ea0230772-03.pdf)) Geographically, Herbalife is diversified across North America, Latin America, EMEA, Asia Pacific, and China. The company also maintains manufacturing and operational relationships across multiple countries, including the U.S., China, Europe, India, Brazil, South Korea, Taiwan, Germany, and the Netherlands. That global spread supports scale and market access, but it also leaves results sensitive to foreign exchange, inflation, and local macro conditions. ([sec.gov](https://www.sec.gov/Archives/edgar/data/1180262/000121390025022834/ea0230772-03.pdf)) Recent developments point to a renewed focus on innovation and brand building. In February 2026, Herbalife reported full-year 2025 net sales of $5.0 billion, with year-over-year growth and stronger adjusted EBITDA performance, while highlighting the launch and expansion of its Pro2col personalized wellness platform and Cristiano Ronaldo’s investment in Pro2col Software. In 2025, the company also opened a new quality-control and R&D Center of Excellence in Torrance and rolled out product extensions such as Liftoff and MultiBurn. For investors, Herbalife remains a global consumer-health platform with an established distribution engine, but one that is still exposed to FX volatility, consumer spending trends, and regulatory scrutiny around its business model. ([ir.herbalife.com](https://ir.herbalife.com/news-events/press-releases/detail/936/herbalife-delivers-fourth-quarter-and-full-year-net-sales))