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Harte Hanks Inc Stock: price and insider trades · United States
No insider purchase over the last 90 days. The latest, by Rosenbach Gary Stephen, was filed 30 May 2025.
Harte Hanks Inc: what insiders have been doing
This page follows insider dealings at Harte Hanks Inc as filed with SEC (Form 4), a company from the Business Services sector based in San Antonio, United States. The group dates from 1923. From 23 October 2025 to 23 October 2026, the disclosure feed for Harte Hanks Inc logged 2 filings by 2 insiders.
None of the filings is a plain purchase or sale on the open market; they cover grants, option exercises and other movements. Such operations are usually part of compensation schedules, which makes them a weaker signal than an open-market trade.
Across the 3,167 companies tracked on its exchange, the median is 24 filings; at 2 filings, this issuer sits below that mark. Looking back to 2016, when coverage begins, insiders filed 181 purchases and 6 sales. In its latest annual report filed with the SEC (10-K, fiscal year ended 31 December 2025), the company reported revenue of 159.6 m USD and net income of -811,000 USD.
Insider buying of Harte Hanks Inc has been absent for the past year.
In the same sector, recent insider purchases at ELIS and GL Events also feature in our signals. This summary is built from SEC (Form 4) disclosures alone and does not predict where the share price will go.
Insider Decl.
431
Thresholds
n/a
Buy Volume
€3M
181 ops. · all time
Sell Volume
€7M
6 ops. · all time
Who traded when
BuySaleBradley Louis Radoff41 buys
David A. Garrison8 buys
Since the insiders bought
- -45.1%Entry US$5.81 · Close at T+365 US$3.19
- -41.9%Entry US$5.73 · Close at T+365 US$3.33
- -51.2%Entry US$7.29 · Close at T+365 US$3.56
Entry is the close on the day after publication, the first price a reader could act on. Prices in the listing currency. Past moves are not a forecast.
This score ranks the purchase within its own market. A position size is suggested only on the venues of the backtested strategy universe; elsewhere, signals stay on watch. Not investment advice.
Fundamental score
Ranked 18,965 of 26,280 companies
36.6
score / 100
Value35
Quality38
FCF yld-14%
Earn yld-2.5%
EV/EBITDA8.3x
ROE-30%
Gross mgn69%
Net mgn-0.5%
Debt/EBITDA3.4x
Pillars2/3
Transparent value + quality ranking, distinct from the insider signal.
Financial data
as of FY 2025FY ended December 2025 · cache
US$4.38
Analyst consensus
Income statement
RevenueUS$159.6M
Gross profitUS$109.7M69% margin
EBITDAUS$6.6M4% margin
Net income-US$811k-3.7% margin
Valuation
P/Book2.1x
Beta0.17
Balance sheet & cash
Market capUS$32.6M
Total debtUS$22.4M
Free Cash Flow-US$4.5M
Debt / Equity157%
Profitability & ownership
ROE-30.4%
ROA-3.4%
% insiders47.1%
% institutions22.6%
Last declaration on 15 December 2025
Declarations431 total
27,861 shares@ US$3.23100.0% of flowCommon StockSEC:0001628280-25-056999:0
27,861 shares@ US$3.2361.4% of flowCommon StockSEC:0001628280-25-056611:0
25,000 shares@ US$4.55100.0% of flowCommon StockSEC:0000045919-25-000046:0
25,000 shares@ US$4.5589.3% of flowCommon StockSEC:0000045919-25-000045:0
8,400 shares@ US$5.3558100.0% of flowCommon Stock, par value $1.00 per share ("Common Stock")SEC:0000902664-25-002602:0
Canonical exit: 10 Oct 2023 (T+90)
12,048 shares@ US$4.556838.6% of flowCommon StockSEC:0000921895-25-001632:0
12,048 shares@ US$4.5568100.0% of flowCommon StockSEC:0000045919-25-000038:0
12,048 shares@ US$4.5568100.0% of flowCommon StockSEC:0000045919-25-000039:0
2,000 shares@ US$4.757.5% of flowCommon StockSEC:0000045919-25-000037:0
853 shares@ US$4.753.2% of flowCommon StockSEC:0000045919-25-000037:2
1,777 shares@ US$5.012.3% of flowCommon StockSEC:0000045919-25-000005:2
4,166 shares@ US$5.0110.3% of flowCommon StockSEC:0000045919-25-000005:0
2 shares@ US$5.760.0% of flowCommon StockSEC:0000045919-24-000093:1
Canonical exit: 5 Mar 2025 (T+90)
245 shares@ US$5.770.0% of flowCommon StockSEC:0000045919-24-000093:2
Canonical exit: 5 Mar 2025 (T+90)
2,853 shares@ US$5.780.2% of flowCommon StockSEC:0000045919-24-000093:3
Canonical exit: 5 Mar 2025 (T+90)
3,306 shares@ US$5.800.2% of flowCommon StockSEC:0000045919-24-000093:4
Canonical exit: 5 Mar 2025 (T+90)
200 shares@ US$5.810.0% of flowCommon StockSEC:0000045919-24-000093:5
Canonical exit: 5 Mar 2025 (T+90)
1,594 shares@ US$5.820.1% of flowCommon StockSEC:0000045919-24-000093:6
Canonical exit: 5 Mar 2025 (T+90)
368 shares@ US$5.830.0% of flowCommon StockSEC:0000045919-24-000093:7
Canonical exit: 5 Mar 2025 (T+90)
200 shares@ US$5.840.0% of flowCommon StockSEC:0000045919-24-000093:8
Canonical exit: 5 Mar 2025 (T+90)
627 shares@ US$5.840.0% of flowCommon StockSEC:0000045919-24-000093:9
Canonical exit: 5 Mar 2025 (T+90)
100 shares@ US$5.850.0% of flowCommon StockSEC:0000045919-24-000093:10
Canonical exit: 5 Mar 2025 (T+90)
3,997 shares@ US$5.850.3% of flowCommon StockSEC:0000045919-24-000093:11
Canonical exit: 5 Mar 2025 (T+90)
1,603 shares@ US$5.860.1% of flowCommon StockSEC:0000045919-24-000093:12
Canonical exit: 5 Mar 2025 (T+90)
84 shares@ US$5.870.0% of flowCommon StockSEC:0000045919-24-000093:13
Canonical exit: 5 Mar 2025 (T+90)
25 of 431 declarations
About Harte Hanks Inc
Harte Hanks Inc. (ticker HHS) is a U.S.-listed company traded on NASDAQ in the United States. For international investors, it is best understood as a business services and customer-experience provider rather than a traditional marketing agency. The company has positioned itself for more than a century around helping enterprises get closer to their customers, and today its strategy centers on customer experience, data-driven engagement, and outsourced business operations. ([finance.yahoo.com](https://finance.yahoo.com/news/harte-hanks-reports-fourth-quarter-200500403.html?utm_source=openai))
Harte Hanks is headquartered in Chelmsford, Massachusetts. Its core business lines now include Marketing Services, Customer Care, and Fulfillment & Logistics. Management has also emphasized a broader customer-experience platform that combines CX strategy, analytics, actionable insights, and seamless execution. In practical terms, the company serves clients that need help with customer acquisition, retention, support, campaign execution, and order/fulfillment workflows. Recent company disclosures also highlight proprietary fulfillment capabilities and logistics-oriented tools designed to keep product delivery on time and on budget. ([sec.gov](https://www.sec.gov/Archives/edgar/data/45919/000162828025033520/hhs-20250630.htm?utm_source=openai))
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From a competitive standpoint, Harte Hanks sits at the intersection of marketing services, BPO, and customer engagement outsourcing. Its differentiation lies in bundling strategy, data, and execution into a single operating model, which can be attractive for enterprises seeking end-to-end support rather than point solutions. The company’s recent filings indicate that it is targeting multiple verticals, including healthcare, technology, hospitality, and automotive services, underscoring a diversified client mix. That said, its scale remains modest relative to larger global CX and outsourcing peers, so execution discipline and customer wins matter disproportionately. ([sec.gov](https://www.sec.gov/Archives/edgar/data/45919/000004591925000026/a20250514ex991earningsq1-25.htm?utm_source=openai))
The business has been through a strategic reset in 2025. Management reported meaningful actions to streamline the company, improve margins, and strengthen the foundation of the business. In its first-quarter 2025 update, the company said it had secured new client engagements across key industries and ended the quarter with no debt and a healthy cash balance. In the third quarter of 2025, Harte Hanks highlighted pipeline replenishment and a new Samsung partnership. By March 2026, the company reported full-year 2025 results, including positive EBITDA, while stating that the focus for 2026 would be deeper customer relationships, profitable growth, and long-term shareholder value. ([sec.gov](https://www.sec.gov/Archives/edgar/data/45919/000004591925000026/a20250514ex991earningsq1-25.htm?utm_source=openai))
For investors, HHS is a small-cap U.S. NASDAQ name with exposure to customer spending cycles, outsourcing demand, and transformation risk, but also with potential leverage to operational improvement and new business wins. Its U.S. domicile, Massachusetts headquarters, and global customer-experience positioning make it a niche but relevant player in enterprise services. ([finance.yahoo.com](https://finance.yahoo.com/news/harte-hanks-reports-fourth-quarter-200500403.html?utm_source=openai))
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