H&E Equipment Services, Inc.: insider trades · United States · SEC (Form 4)

About H&E Equipment Services, Inc.

H&E Equipment Services, Inc. (ticker: HEES) is a U.S.-based industrial equipment rental company listed on the NYSE in the United States. Founded in 1961 through predecessor businesses, H&E has evolved into one of the largest equipment rental providers in the country. The company is headquartered in Baton Rouge, Louisiana, which reflects its long-standing roots in the Gulf Coast and broader Southern U.S. operating base. H&E’s core business is equipment rental, but the company also generates revenue through several complementary lines: sales of used rental equipment, sales of new equipment, parts sales, and repair and maintenance services. This mix matters from an equity analysis perspective because it gives the company multiple monetization channels across the equipment lifecycle. The rental fleet is the main earnings engine, while ancillary activities help support utilization, customer retention, and fleet turnover economics. In its 2024 SEC filings, H&E reported 156 branch locations across 31 states, with a broad national footprint spanning the Pacific Northwest, West Coast, Intermountain, Southwest, Gulf Coast, Southeast, Midwest, and Mid-Atlantic regions. From a competitive standpoint, H&E is positioned as a scale player in a fragmented industry. The company emphasizes its “pure-play” rental focus, its integrated operating infrastructure, and a fleet mix concentrated in categories that are essential for construction and industrial end markets. Key product categories include aerial work platforms, earthmoving equipment, material handling equipment, and other general and specialty rental lines. For customers, the appeal is breadth of fleet, geographic coverage, and the ability to source equipment quickly through a dense branch network. For investors, the key implication is that H&E is levered to U.S. construction activity, industrial demand, and regional market expansion. Recent company developments have centered on branch growth and footprint expansion. During 2024, H&E opened multiple new locations, including sites in Denton and Springfield, while also expanding into additional markets through acquisitions and new branch openings. In January 2025, the company announced a new branch in Pensacola, Florida, underscoring the continuation of its growth strategy into the new year. Overall, H&E remains a cyclical U.S. industrial rental platform with meaningful national scale, a differentiated branch network, and ongoing geographic expansion.