Farmer Brothers Co: directors' dealings · United States · SEC (Form 4)

About Farmer Brothers Co

Farmer Brothers Co. (NASDAQ: FARM) is a long-established U.S. coffee and beverage company listed on the NASDAQ market in the United States. Founded in 1912, the group built its business around a B2B model that combines roasting, wholesale distribution, equipment service, and category management for professional customers. Its core end markets include foodservice operators, hospitality accounts, offices, institutions, and other away-from-home channels. In 2024, the company signed a lease for a new headquarters in Fort Worth, Texas, reflecting an operational reset and a more efficient corporate footprint. ([farmerbros.com](https://www.farmerbros.com/farmer-brothers-to-be-acquired-by-royal-cup-creating-a-scaled-integrated-beverage-solutions-platform/?utm_source=openai)) The company’s operating model is broader than a simple coffee roaster. Farmer Brothers sells roast and ground coffee, tea, specialty beverages, cappuccino mixes, cocoa, culinary ingredients, spices, and related beverage equipment and parts. It also provides equipment servicing, which matters in foodservice because customers often want a single supplier for products, maintenance, and delivery. The company’s main brands include Farmer Brothers®, Artisan Collection by Farmer Brothers™, Metropolitan™, China Mist®, and Boyds®. This portfolio gives the business a multi-tier offering spanning traditional, premium, and specialty coffee segments. ([sec.gov](https://www.sec.gov/Archives/edgar/data/34563/000003456324000070/farm-20240630.htm?utm_source=openai)) From a competitive standpoint, Farmer Brothers operates in a crowded and highly fragmented U.S. market. It competes with major beverage companies as well as regional and niche distributors. One of its key differentiators is its large direct store delivery network in the country, which supports service frequency, local account management, and product consistency. Management has also emphasized a tiered “brand pyramid” strategy, designed to let customers trade up or down the value chain depending on their needs. That positioning is important because it helps the company defend accounts and improve customer retention beyond pure commodity pricing. ([farmerbros.com](https://www.farmerbros.com/wp-content/uploads/2024/07/0000034563-24-000044.pdf?utm_source=openai)) Geographically, the business is primarily U.S.-focused, with national distribution capabilities and a domestic commercial customer base. While its sales footprint is centered in the United States, its supply chain is naturally linked to global coffee sourcing dynamics. For investors, this means the company is exposed to both U.S. demand trends and commodity-cost volatility, while maintaining a relatively concentrated operating footprint. ([sec.gov](https://www.sec.gov/Archives/edgar/data/34563/000003456324000070/farm-20240630.htm?utm_source=openai)) Recent developments have been material. In 2025, Farmer Brothers continued executing cost-cutting and operational efficiency initiatives, reporting improvements in SG&A expenses and ongoing attention to liquidity. In July 2025, the board initiated a strategic review to explore alternatives aimed at maximizing shareholder value. The biggest event came in March 2026, when Farmer Brothers announced a definitive agreement for Royal Cup Coffee & Tea to acquire the company for $1.29 per share in cash, followed by a successful closing of the take-private transaction. In other words, FARM recently shifted from a turnaround story to a completed M&A outcome, ending its public-market life. ([farmerbros.com](https://www.farmerbros.com/farmer-brothers-coffee-announces-plan-to-explore-strategic-alternatives/?utm_source=openai))