Europcar Mobility Group: insider trades · France · AMF

About Europcar Mobility Group

Europcar Mobility Group is a leading mobility and vehicle rental player, historically best known for its Europcar brand, and now supported by a portfolio of brands designed to serve different customer segments and geographies. The group describes itself as a mobility services company that has been active since 1949, built around a simple value proposition: providing access to vehicles on a flexible basis rather than vehicle ownership. Its business model spans short-term car rental, light commercial vehicle rental, low-cost offerings, and mobility solutions tailored to both business and leisure demand. The group operates four main brands: Europcar, positioned as a premium European car and van rental leader; Goldcar, focused on a “smart choice” value proposition and widely described by the company as a European low-cost leader; Fox-Rent-A-Car, one of the leading low-cost players in the United States; and Euromobil, a German rental business leveraging Volkswagen dealership networks. This multi-brand structure allows the company to address a broad customer base, from corporate travelers to price-sensitive consumers, while maximizing utilization of its fleet and distribution network. Operationally, Europcar Mobility Group has a wide international footprint, with activities in more than 130 countries and strong coverage across Europe, the Middle East, Africa, South America, North America, Oceania and Asia. The company states that it serves millions of customers and manages an average fleet of more than 300,000 vehicles, underlining its scale in the global mobility rental industry. Its strategic platform is organized around several complementary business units: cars, vans & trucks, low cost, new mobility, and international coverage. This structure reflects the group’s effort to broaden its service offering beyond traditional passenger-car rental and to address evolving mobility needs, including light commercial vehicles and more flexible use cases. In financial terms, the business is highly sensitive to fleet costs, financing expenses, and residual vehicle values, which are central to profitability and cash generation. From a governance standpoint, the company appointed Sebastian Birkel as Chairman of the Management Board and CEO in May 2025, highlighting ongoing leadership renewal in support of its strategic execution. Overall, Europcar Mobility Group combines a strong heritage brand, a geographically diversified operating base, and a focused position in mobility services, sitting at the intersection of transport, tourism, and business services.