Einhell Germany AG: insider trades · Germany · BaFin

About Einhell Germany AG

Einhell Germany AG is a German industrial company listed on Xetra/Frankfurt (DAX/MDAX/SDAX) under ticker EIN.DE. Headquartered in Landau an der Isar, Bavaria, Germany, the group focuses on power tools, garden equipment, and products for home and leisure. Founded in 1964, Einhell has evolved from a technical equipment maker into a recognized brand-led business with a strong international footprint and a clear strategic emphasis on cordless solutions. The company describes itself as a market leader in cordless tools and garden equipment, supported by a broad portfolio built around its battery ecosystem, Power X-Change. Einhell’s core business combines product design, development, sourcing, marketing, distribution, and after-sales service for DIY, workshop, garden, and increasingly outdoor and lifestyle applications. The company’s strategy is centered on one shared battery platform that works across a growing range of compatible tools and devices. This platform approach is strategically important because it supports customer retention, creates cross-selling opportunities, and strengthens the brand’s ecosystem. Management continues to prioritize performance, endurance, safety, and value for money, which positions Einhell well in the consumer-oriented tools market. Geographically, the group has a broad distribution network with subsidiaries mainly in Europe, but also in South America, Australia, South Africa, Canada, and trading companies in Asia. This gives Einhell diversified market exposure while keeping the business closely tied to consumer spending trends in home and garden improvement. The company has also been investing in supply-chain resilience and battery-related capabilities, including production in China and Hungary, in order to reduce supplier dependency and support the expansion of Power X-Change. Recent corporate developments are positive. Einhell reported record or near-record quarterly and half-year figures in 2025 and a solid start to 2026, with growth driven by Power X-Change and improving profitability. The group also announced a planned board transition effective 1 January 2026, reflecting orderly succession planning at senior management level. In addition, Einhell’s inclusion in the SDAX in 2026 underlines its improved capital-market profile and growing relevance for institutional investors. For equity investors, Einhell remains a focused European industrial growth story with a strong brand, a scalable cordless platform, and an increasingly international sales base.