DOMO, INC.: directors' dealings · United States · SEC (Form 4)

About DOMO, INC.

Domo, Inc. is a U.S.-listed technology company trading on the NASDAQ market in the United States. It operates in cloud software for business intelligence, analytics, automation, and AI-enabled data products. The company was originally incorporated in Delaware in September 2010 under the name Shacho, Inc., and renamed Domo, Inc. in December 2011. Its headquarters are in American Fork, Utah. Domo’s strategic positioning is that of an enterprise data platform designed to connect people, data, and systems in a governed environment so businesses can turn data into operational decisions, workflows, and applications more quickly. From a business-model perspective, Domo offers an integrated platform that spans data integration and preparation, analytics and visualization, workflow automation, low-code/no-code application development, embedded analytics, and AI capabilities. The company highlights more than 1,000 connectors, Magic ETL data transformation tools, and AI / machine-learning features that can incorporate third-party AI models under governance controls. The platform is intended to serve multiple business functions, including marketing, finance, operations, HR, IT, supply chain, product development, and sales. In practical terms, Domo is positioned less as a point solution and more as a full-stack operating layer for business data. In competitive terms, Domo operates in a highly contested market. Its disclosures cite large enterprise software and cloud vendors such as Microsoft, AWS, Oracle, SAP, Salesforce, and IBM as competitors, alongside other BI and analytics platforms. The company’s value proposition centers on ease of use, speed to value, enterprise scalability, and the ability to operationalize AI on governed data. Domo also emphasizes a land-and-expand motion: it often enters an organization through a specific department or use case, then broadens usage across the enterprise as adoption and perceived value increase. Geographically, Domo remains anchored in the United States but has subsidiaries in the United Kingdom, Australia, Japan, Hong Kong, Singapore, New Zealand, Canada, Spain, and India. Its SEC filings also describe it as a “controlled company” under Nasdaq rules, reflecting the concentration of voting power around its founder and CEO. Recent developments underscore the company’s current narrative. In March 2026, Domo reported fiscal 2026 results showing modest top-line growth, improved non-GAAP profitability, and continued cash generation discipline. Management highlighted record quarterly billings, better retention, and rising customer demand tied to AI initiatives moving from pilots to production. Domo also pointed to multiple analyst awards in 2025, reinforcing its visibility in the data products and AI analytics market. For investors, the key takeaway is a company still operating in a competitive, growth-oriented software niche, but increasingly focused on monetizing AI use cases and improving operating leverage.