2 insiders bought €23k of shares over the last 90 days, the latest filed 12 Oct 2026.
Cluster: 2 buyers in 30 daysDiageo plc, classified in the Food & Agriculture sector, is a listed company based in London, United Kingdom, founded in 1997. Its latest reported headcount is 29,860 employees (2025). Its insiders report their share dealings to RNS (LSE). From 18 October 2025 to 18 October 2026, the disclosure feed for Diageo plc logged 185 filings by 23 insiders.
Purchases and sales both appear in the filings: 15 purchases (3 insiders, €725k) and 20 sales (10 insiders, €1.5M). The amount is not disclosed for 5 filings. A purchase on the market is a deliberate choice to commit personal money, which is why it draws more attention than a grant. At €533k, the purchase published on 5 January 2026 by Dayalan Nayager is the largest of the period. On the buying side, the filings list 2 board members and 1 senior executive among the declarants.
In the case of 8 purchases, another manager of the company was buying within the same 30 days. A cluster is several different insiders buying the same stock within a short window, a pattern studied more closely than a single purchase. The clock since the last published purchase (12 October 2026) now reads 5 days. Typically, a trade is published a median of 2 days after it takes place. Under the UK Market Abuse Regulation, managers have three business days to notify their trades. Sales are harder to read than purchases, since they often meet personal needs such as tax or diversification.
Across the 831 companies tracked on its exchange, the median is 6 filings; at 185 filings, this issuer sits above that mark. Looking back to 2023, when coverage begins, insiders filed 51 purchases and 93 sales.
Elsewhere in the same sector, our signals recently picked up insider purchases at Village Farms International, Inc. and Orkla ASA. These figures are compiled from regulatory filings published by RNS (LSE). They describe what insiders did and are not a recommendation.
+12 other insiders
Analysts rate Diageo plc Buy (bullish), based on 22 analysts. Average price target: £20.20.
This score ranks the purchase within its own market. A position size is suggested only on the venues of the backtested strategy universe; elsewhere, signals stay on watch. Not investment advice.
Transparent value + quality ranking, distinct from the insider signal.
FY ended June 2026 · cache
25 of 612 declarations
Diageo plc is one of the world’s leading premium drinks companies, listed on the London Stock Exchange (FTSE 100/250/AIM) in the United Kingdom under ticker DGE.L. The group was created in 1997 through the merger of Guinness and Grand Metropolitan, and it is headquartered in London. Its investment case is built on a globally diversified portfolio of powerful brands across spirits and beer, supported by international scale, brand equity and exposure to long-term consumer trends such as cocktail culture, premiumisation, moderation and at-home consumption. ([diageo.com](https://www.diageo.com/en/investors/results-reports-and-events/annual-report-2025?utm_source=openai))
Diageo’s business is centered on major product categories including whisky, tequila, vodka, gin, rum, liqueurs, beer and selected low- and no-alcohol offerings. Its best-known brands include Johnnie Walker, Guinness, Smirnoff, Tanqueray, Baileys, Captain Morgan, Don Julio, Casamigos and Crown Royal. The company describes an integrated value chain spanning sourcing, innovation, brewing/distilling, bottling, transport and brand building, with local production used where it makes strategic sense. This broad portfolio reduces reliance on any single category and allows Diageo to participate in multiple price points and consumption occasions. ([diageo.com](https://www.diageo.com/en/investors/results-reports-and-events/annual-report-2025?utm_source=openai))
From a competitive standpoint, Diageo is a top-tier global player in premium spirits and enjoys a strong market position in both mature and developing markets. Its strengths lie in the breadth of its brand portfolio, global distribution reach, marketing capabilities and innovation pipeline. Management has also emphasized operational excellence, digital transformation and productivity initiatives designed to support margins, flexibility and free cash flow generation. The company’s strategy is therefore both brand-led and efficiency-driven, which is important in a category facing cyclical pressure and changing consumer preferences. ([diageo.com](https://www.diageo.com/en/investors/results-reports-and-events/annual-report-2025?utm_source=openai))
Geographically, Diageo has a truly global footprint, with meaningful exposure to North America, Europe, Latin America, Africa and Asia-Pacific. That international diversification is central to its business model, combining global icons with local brands tailored to regional tastes. Recent highlights include fiscal 2025 results showing 1.7% organic net sales growth, an increased savings target under the Accelerate programme, and strategic portfolio and operational actions, including changes to North American manufacturing and the appointment of Sir Dave Lewis as CEO effective 1 January 2026. Diageo also remains active on the London market through regular RNS Director/PDMR shareholding notifications, underlining its profile as a closely followed UK blue-chip issuer. ([diageo.com](https://www.diageo.com/en/news-and-media/press-releases/2025/2025-preliminary-results-year-ended-30-june-2025?utm_source=openai))
Purchases our model currently ranks for the recommendations list.
All recommendationsInsider filings
Over the last 90 days, 45 filings published between 11 August and 13 October 2026: 3 open-market purchases by insiders for €23k, 14 sales for €1.2M. 28 other filings (not open-market purchases or sales: grants, options, plans, sale notices, block transfers). Largest amounts: Cristina Diezhandino (Member of the Executive Committee), sales of €343k; Dan Mobley (Member of the Executive Committee), sales of €216k; Ewan Andrew (Member of the Executive Committee), sales of €214k.
Summary written automatically from public filings, without human review. General information, identical for every reader: it is not investment advice or a recommendation to buy or sell. Investing involves a risk of capital loss. Generated on 15 October 2026 (UTC)
Headquarters: London, United Kingdom · Founded: 1997 · 29,860 employees (2025) · Wikipedia article
Source: Wikidata (CC0).
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