Diageo plc: insider trades · United Kingdom · RNS (LSE)

About Diageo plc

Diageo plc is one of the world’s leading premium drinks companies, listed on the London Stock Exchange (FTSE 100/250/AIM) in the United Kingdom under ticker DGE.L. The group was created in 1997 through the merger of Guinness and Grand Metropolitan, and it is headquartered in London. Its investment case is built on a globally diversified portfolio of powerful brands across spirits and beer, supported by international scale, brand equity and exposure to long-term consumer trends such as cocktail culture, premiumisation, moderation and at-home consumption. ([diageo.com](https://www.diageo.com/en/investors/results-reports-and-events/annual-report-2025?utm_source=openai)) Diageo’s business is centered on major product categories including whisky, tequila, vodka, gin, rum, liqueurs, beer and selected low- and no-alcohol offerings. Its best-known brands include Johnnie Walker, Guinness, Smirnoff, Tanqueray, Baileys, Captain Morgan, Don Julio, Casamigos and Crown Royal. The company describes an integrated value chain spanning sourcing, innovation, brewing/distilling, bottling, transport and brand building, with local production used where it makes strategic sense. This broad portfolio reduces reliance on any single category and allows Diageo to participate in multiple price points and consumption occasions. ([diageo.com](https://www.diageo.com/en/investors/results-reports-and-events/annual-report-2025?utm_source=openai)) From a competitive standpoint, Diageo is a top-tier global player in premium spirits and enjoys a strong market position in both mature and developing markets. Its strengths lie in the breadth of its brand portfolio, global distribution reach, marketing capabilities and innovation pipeline. Management has also emphasized operational excellence, digital transformation and productivity initiatives designed to support margins, flexibility and free cash flow generation. The company’s strategy is therefore both brand-led and efficiency-driven, which is important in a category facing cyclical pressure and changing consumer preferences. ([diageo.com](https://www.diageo.com/en/investors/results-reports-and-events/annual-report-2025?utm_source=openai)) Geographically, Diageo has a truly global footprint, with meaningful exposure to North America, Europe, Latin America, Africa and Asia-Pacific. That international diversification is central to its business model, combining global icons with local brands tailored to regional tastes. Recent highlights include fiscal 2025 results showing 1.7% organic net sales growth, an increased savings target under the Accelerate programme, and strategic portfolio and operational actions, including changes to North American manufacturing and the appointment of Sir Dave Lewis as CEO effective 1 January 2026. Diageo also remains active on the London market through regular RNS Director/PDMR shareholding notifications, underlining its profile as a closely followed UK blue-chip issuer. ([diageo.com](https://www.diageo.com/en/news-and-media/press-releases/2025/2025-preliminary-results-year-ended-30-june-2025?utm_source=openai))