Crossfirst Bankshares, INC.: management transactions · United States · SEC (Form 4)

About Crossfirst Bankshares, INC.

CrossFirst Bankshares, Inc. (ticker: CFB) was a U.S.-based bank holding company that traded on the Nasdaq Stock Market in the United States. Before its acquisition by First Busey Corporation, the company owned CrossFirst Bank, a relationship-driven regional commercial bank focused on businesses, entrepreneurs, professionals, and high-net-worth clients. For French-speaking investors, the name is best understood as a specialized U.S. regional banking platform rather than a mass-market retail bank. CrossFirst’s core business centered on commercial banking, business lending, commercial real estate lending, deposit gathering, treasury management, and selected payment-related services. The franchise emphasized long-term client relationships and tailored financial solutions for small and medium-sized businesses, owner-operators, and affluent households. Its model combined loan growth, stable deposit funding, and fee-generating banking services, operating in a competitive landscape shaped by U.S. regional banks, national money-center banks, and niche financial providers. The company was founded in Kansas and grew from a Kansas City-area banking platform into a multi-market regional franchise. Over time, CrossFirst expanded beyond its historical base into faster-growing markets in the U.S. Southwest and Mountain regions, including Colorado, Arizona, Texas, and New Mexico. Its headquarters were in Leawood, Kansas, in the Kansas City metropolitan area. That geographic footprint gave CrossFirst exposure to economically dynamic markets while keeping the organization relatively focused and relationship oriented. In competitive terms, CrossFirst differentiated itself through a client-centric approach, a meaningful presence in commercial banking, and a mid-sized scale that allowed for more personalized service than a large national institution. Its product set included commercial loans, commercial real estate financing, business and personal deposit accounts, treasury management tools, and banking services tailored to entrepreneurs and affluent clients. The bank’s strategic profile fit the U.S. regional banking segment, where execution quality, credit discipline, and deposit franchise strength are key differentiators. The most important recent development is that First Busey Corporation completed its acquisition of CrossFirst on March 1, 2025. As a result, CFB ceased to operate as an independent public equity story and its banking operations were folded into Busey’s platform. CrossFirst had reported its full-year 2024 results on January 28, 2025, and had earlier disclosed the merger process with Busey in January 2025. Investors should therefore view CFB as a former Nasdaq-listed U.S. banking company whose standalone equity ceased after the completed transaction in 2025.