Conifer Holdings, Inc.: directors' dealings · United States · SEC (Form 4)

About Conifer Holdings, Inc.

Conifer Holdings, Inc. is a Michigan-domiciled insurance holding company in the United States, and it has traded on the Nasdaq under CNFR. Based on the latest SEC filings available, the company was formed in 2009 and has its principal executive offices in Troy, Michigan. For French, Belgian, and Swiss investors, Conifer is best viewed as a U.S. specialty property-and-casualty insurer rather than a broad diversified insurance group. It is a small-cap name with a narrower business profile, and that makes it more dependent on underwriting quality, reserve adequacy, reinsurance costs, and portfolio concentration than on scale alone. Conifer’s core activity has historically centered on property and casualty insurance products. Its operating model has included commercial lines, personal lines, and, at times, agency-related business. Over time, management has taken steps to simplify the platform and focus the company on areas where it believes it can generate acceptable underwriting returns. The latest filings indicate that the company’s future premium mix is expected to come primarily from Personal Lines, especially homeowners insurance in Texas and the Midwest. That is an important strategic signal: Conifer is no longer presenting itself as a broad-based insurance platform, but as a more focused niche writer. The company’s insurance subsidiaries include Conifer Insurance Company, White Pine Insurance Company, and Red Cedar Insurance Company. This structure is consistent with a specialty carrier that underwrites through selected distribution channels, rather than a large national brand with direct consumer reach. Conifer has historically relied on independent agents to distribute policies, which can support geographic flexibility but also creates dependence on third-party production relationships. That is relevant when assessing growth durability and concentration risk. In competitive terms, Conifer does not appear to be a market leader at the national level. Its competitive position is more regional and specialized, with exposure to selected U.S. states and a narrower product set. That can be attractive if the company can maintain discipline on pricing and claims, but it also means results can be more volatile than those of larger peers. The company has also highlighted that its homeowners business is concentrated, which underscores the importance of underwriting control and catastrophe management. Geographically, Conifer remains primarily U.S.-focused. Its SEC filings reference principal offices in Troy, Michigan, and operations tied to multiple U.S. states, rather than any meaningful non-U.S. footprint. For investors in Europe, the main relevance of the name is therefore its U.S. insurance exposure and the potential for special-situation value creation rather than global diversification. Recent corporate developments are material. In 2024, Conifer described the year as a transition period, citing the sale of insurance agency operations, debt reduction, reserve strengthening, and a tighter focus on selected personal lines. In 2025, the company announced a rebrand to Presurance Holdings, Inc., which is important for tracking filings, including SEC Form 4 insider transactions. Investors should note that the ticker/company identity may change in public disclosures, even though the historical CNFR record remains relevant for analysis.