COCA COLA CO: insider trades · United States · SEC (Form 4)

About COCA COLA CO

The Coca-Cola Company (ticker: KO) is one of the world’s most recognizable food and beverage groups and is listed on the NYSE in the United States. Founded in 1892, with its brand heritage tracing back to 1886, the company has evolved from a single soft-drink franchise into a global beverage platform. Headquartered in Atlanta, Georgia, Coca-Cola combines brand ownership, marketing strength, and a broad distribution ecosystem anchored by a large network of bottling partners. ([investors.coca-colacompany.com](https://investors.coca-colacompany.com/about/segments?utm_source=openai)) Operationally, Coca-Cola is far more diversified than its flagship cola brand suggests. The company markets sparkling soft drinks, water, sports drinks, coffee, tea, juice, value-added dairy, plant-based beverages, and energy drinks through a mix of global power brands and strong local labels. Its main geographic operating areas are North America, Latin America, Europe, Middle East & Africa (EMEA), and Asia Pacific. This structure gives the group broad consumer exposure and a strong ability to tailor offerings to local tastes while retaining global scale. ([investors.coca-colacompany.com](https://investors.coca-colacompany.com/about/segments?utm_source=openai)) Coca-Cola’s competitive position remains exceptionally strong thanks to its brand equity, advertising reach, route-to-market capabilities, and entrenched shelf presence. In the non-alcoholic beverages category, the company remains a category leader, supported by a portfolio that spans traditional sparkling drinks and faster-growing, lower-sugar or functional beverage lines. Strategically, the group continues to push toward a more asset-light model, with a greater emphasis on franchise bottling, portfolio optimization, and capital discipline. Recent results suggest the model is still resilient: in first-quarter 2026, unit case volume rose 3%, led by China, the United States, and India, while Coca-Cola Zero Sugar continued to deliver strong growth. ([investors.coca-colacompany.com](https://investors.coca-colacompany.com/news-events/press-releases/detail/1158/coca-cola-reports-first-quarter-2026-results-and-updates-full-year-guidance?utm_source=openai)) Several recent developments are relevant for investors. Coca-Cola reported full-year 2025 results in February 2026, highlighting revenue growth, earnings expansion, and continued cash generation, alongside ongoing capital returns to shareholders. In December 2025, the company announced a CEO succession plan, with Henrique Braun set to become CEO on March 31, 2026, replacing James Quincey. The company has also remained active on portfolio and partnership matters, including transactions related to Coca-Cola Beverages Africa and a new multiyear global partnership with the NBA announced in March 2026. ([investors.coca-colacompany.com](https://investors.coca-colacompany.com/news-events/press-releases/detail/1151/coca-cola-reports-fourth-quarter-and-full-year-2025-results?utm_source=openai)) For French, Belgian, and Swiss investors, KO is typically viewed as a high-quality defensive consumer staple: predictable cash flows, a powerful global brand, and a long dividend track record. Key watch points remain FX volatility, volume sensitivity to pricing, and competition from healthier beverages and regional rivals.