Charles & Colvard Ltd: management transactions · United States · SEC (Form 4)

About Charles & Colvard Ltd

Charles & Colvard, Ltd. (ticker CTHR) is a US-based fine jewelry company with a long history in the American equity market and a former Nasdaq listing; after the company announced its Nasdaq delisting in 2025, it became an equity name to follow in the broader US market/OTC context. The business was founded in 1995 in North Carolina, in the Research Triangle Park area, and built its reputation as a pioneer in laboratory-created moissanite, a rare gemstone made from silicon carbide. Its investment case has traditionally centered on a “made, not mined” positioning: ethically framed, branded, and priced below many traditional gemstone alternatives while still targeting the premium jewelry segment.([sec.gov](https://www.sec.gov/Archives/edgar/data/0001015155/000114036115011633/form10k.htm?utm_source=openai)) The company’s core activity is the design, marketing, and distribution of moissanite gemstones and finished jewelry, with an added lab-grown diamond offering introduced through the Caydia® brand. Its flagship product line is Forever One™, the premium moissanite brand that helped establish Charles & Colvard as an early leader in the category. The assortment spans bridal jewelry, engagement rings, wedding bands, earrings, necklaces, bracelets, loose stones, and finished pieces. Distribution is multi-channel, combining e-commerce, direct-to-consumer sales, wholesale relationships, and traditional retail partners.([ir.charlesandcolvard.com](https://ir.charlesandcolvard.com/?utm_source=openai)) From a competitive standpoint, Charles & Colvard retains a meaningful historical brand advantage as one of the original commercial promoters of created moissanite in fine jewelry. That said, the company operates in a highly competitive market that is shaped by natural diamonds, lab-grown diamonds, and other value-oriented jewelry substitutes. Management has emphasized product quality, ethical sourcing, durability, and value as the main differentiators supporting brand relevance and customer retention.([sec.gov](https://www.sec.gov/Archives/edgar/data/0001015155/000114036115011633/form10k.htm?utm_source=openai)) Geographically, the company is headquartered in the United States, in North Carolina, and sells both domestically and internationally. Recent company developments are especially relevant for investors: in 2024 it announced a strategic shift in its traditional business segment and launched Charles & Colvard Direct; in November 2025 it entered a partnership with VideoShops to expand its social-commerce reach; and in March 2026 it commenced a voluntary restructuring process. Taken together, these events point to an ongoing turnaround effort aimed at adapting the business model, improving execution, and addressing liquidity and demand pressures in a difficult jewelry market.([ir.charlesandcolvard.com](https://ir.charlesandcolvard.com/news-releases/news-release-details/charles-colvard-announces-strategic-shift-within-its-traditional?utm_source=openai))