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C & F Financial Corp Stock: price and insider trades · United States
No insider purchase over the last 90 days. The latest, by ROBINSON PAUL C, was filed 06 May 2024.
C & F Financial Corp: what insiders have been doing
This page follows insider dealings at C & F Financial Corp as filed with SEC (Form 4), a company from the Finance & Banking sector. Over the twelve months to 22 October 2026, 43 filings were filed, from 20 insiders.
The flow runs one way only: 15 sales worth €622k, from 7 insiders, and no purchase. One trade stands out by size: a sale of €88k from Long Jason E, disclosed on 9 June 2026, or 0.032% of market capitalisation.
Across the 3,171 companies tracked on its exchange, the median is 24 filings; at 43 filings, this issuer sits above that mark. Our records for C & F Financial Corp go back to 2016, with 9 purchases and 105 sales on the open market in total. For the fiscal year to 31 December 2025, the annual 10-K puts net income at 26.8 m USD, and the dividend at 1.84 USD per share.
Typically, a trade is published a median of 1 day after it takes place. For comparison, the SEC allows two business days to file a Form 4. Selling is not necessarily a view on the stock: liquidity needs and diversification are common motives.
These figures are compiled from regulatory filings published by SEC (Form 4). They describe what insiders did and are not a recommendation.
Insider Decl.
394
Thresholds
n/a
Buy Volume
€196,667
9 ops. · all time
Sell Volume
€5M
105 ops. · all time
Who traded when
BuySaleThomas F. Cherry13 sales
D. Anthony Peay6 sales
Jason E. Long2 sales
John A. Seaman III2 sales
Larry G. Dillon2 sales
McKernon Bryan Edwin2 sales
+4 other insiders
Since the insiders bought
- +52.2%Entry US$41.92 · Close at T+365 US$63.81
- +53.5%Entry US$43.12 · Close at T+365 US$66.20
- +69.5%Entry US$38.54 · Close at T+365 US$65.32
Entry is the close on the day after publication, the first price a reader could act on. Prices in the listing currency. Past moves are not a forecast.
This score ranks the purchase within its own market. A position size is suggested only on the venues of the backtested strategy universe; elsewhere, signals stay on watch. Not investment advice.
Fundamental score
Ranked 1,986 of 26,250 companies
76.3
score / 100
Value75
Quality78
FCF yld6.5%
Earn yld7.9%
EV/EBITDA·
ROE11%
Gross mgn·
Net mgn22%
Debt/EBITDA·
Pillars2/3
Transparent value + quality ranking, distinct from the insider signal.
Financial data
as of FY 2023FY ended December 2023 · cache
US$104.42
Analyst consensus
1 analysts1.00/5
US$115.00Target US$115.00(+10%)US$115.00
Income statement
RevenueUS$123.3M
Net incomeUS$26.8M21.3% margin
Valuation
PER (trailing)11.7x
PER (forward)10.5x
P/Book1.2x
Beta0.34
Balance sheet & cash
Market capUS$339.5M
Total debtUS$113.3M
Free Cash FlowUS$22.2M
Profitability & ownership
ROE11.3%
ROA1.1%
% insiders6.5%
% institutions41.8%
Last declaration on 9 September 2026
Declarations394 total
900 shares@ US$94.410.024% mcap6.6% of flowCommon StockSEC:0001601269-26-000006:0
1,000 shares@ US$95.070.031% mcap10.7% of flowCommon StockSEC:0001200507-26-000012:0
1,000 shares@ US$94.6351.8% of flowCommonSEC144:0001200507-26-000010
2,500 shares@ US$94.330.076% mcap27.6% of flowCommonSEC144:0001949846-26-000565
1,000 shares@ US$86.000.028% mcap9.6% of flowCommon StockSEC:0001200507-26-000008:0
1,000 shares@ US$87.6248.2% of flowCommonSEC144:0001200507-26-000006
500 shares@ US$87.130.014% mcap3.3% of flowCommon StockSEC:0001200512-26-000016:0
425 shares@ US$85.920.012% mcap28.3% of flowCommon StockSEC:0001207969-26-000004:0
650 shares@ US$84.610.018% mcap12.8% of flowCommon StockSEC:0001601270-26-000008:0
650 shares@ US$82.5908100.0% of flowCommonSEC144:0001601270-26-000006
217 shares0Common StockSEC:0001704488-26-000008:0
141 shares@ US$77.500.7% of flowCommon StockSEC:0001200512-26-000014:1
30 shares@ US$78.500.2% of flowCommon StockSEC:0001200512-26-000014:0
200 shares@ US$75.001.0% of flowCommon StockSEC:0001200512-26-000012:0
329 shares@ US$78.501.7% of flowCommon StockSEC:0001200512-26-000012:2
678 shares@ US$75.563.5% of flowCommon StockSEC:0001200512-26-000012:1
1,360 shares@ US$75.500.032% mcap19.8% of flowCommon StockSEC:0001669850-26-000008:0
500 shares@ US$75.000.014% mcap2.8% of flowCommon StockSEC:0001200512-26-000008:0
1,025 shares@ US$73.000.027% mcap100.0% of flowCommon StockSEC:0001704488-26-000006:0
450 shares0Common StockSEC:0001704420-26-000002:0
450 shares0Common StockSEC:0001207969-26-000002:0
450 shares0Common StockSEC:0001397142-26-000002:0
450 shares0Common StockSEC:0001824933-26-000002:0
450 shares0Common StockSEC:0001182177-26-000002:0
450 shares0Common StockSEC:0001191549-26-000002:0
25 of 394 declarations
About C & F Financial Corp
C & F Financial Corp. (NASDAQ:CFFI) is a U.S.-listed financial holding company headquartered in Toano, Virginia, United States. For investors, it represents a small-cap regional financial institution with a diversified business model spanning community banking, mortgage banking, and consumer finance. That mix makes the company somewhat more resilient than a pure-play community bank, while still leaving it exposed to U.S. interest-rate trends, housing-market activity, and regional credit conditions.
The company’s roots go back to 1927, when C&F Bank was founded. Over time, C & F Financial Corp. expanded beyond traditional banking to build a multi-subsidiary platform. Today, the group’s core operating businesses include C&F Bank, which serves retail, commercial, and small-business customers; C&F Mortgage, which originates and services residential mortgage loans; and a consumer finance operation focused on selected lending niches. This structure gives the company multiple earnings streams and helps reduce reliance on any single product line.
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From a market-positioning perspective, CFFI is best described as a relationship-driven regional franchise concentrated in Virginia. It competes primarily by leveraging local decision-making, longstanding customer relationships, and a more personalized service model than the large national banks. Its product set typically includes deposit accounts, commercial loans, mortgage lending, wealth management-related services, and specialized consumer credit. The company’s footprint is centered on economically active Virginia markets, which supports a focus on local deposit gathering and loan origination rather than national scale.
Recent developments suggest management is emphasizing disciplined growth, operating efficiency, and strategic simplification. In its 2026 outlook disclosures, the company highlighted organic growth in loans and deposits, the addition of experienced commercial banking talent in Southwest Virginia, and ongoing marketing efforts to increase brand visibility in markets such as Richmond, Williamsburg, Fredericksburg, Charlottesville, and Roanoke. Management also pointed to modernization initiatives, including digital onboarding, workflow improvement, and prudent exploration of artificial intelligence to enhance customer experience and internal efficiency.
A notable recent corporate event was the May 7, 2026 announcement that C&F Financial completed the sale of its interest in Bearing Insurance Group. That transaction indicates a continued focus on the company’s core banking and lending businesses rather than non-core insurance-related exposure. For investors following SEC Form 4 insider activity, the stock remains one to watch in the context of capital allocation discipline, credit quality, deposit trends, and the trajectory of mortgage and commercial lending in the United States. As a NASDAQ-listed regional financial company, CFFI is positioned as a steady, locally focused franchise rather than a high-growth national platform.
