Black Rock Coffee Bar, Inc.: directors' dealings · United States · SEC (Form 4)

About Black Rock Coffee Bar, Inc.

Black Rock Coffee Bar, Inc. is a U.S.-listed specialty coffee retailer trading on the Nasdaq under the ticker BRCB in the United States. For French-, Belgian- and Swiss-based investors, it is best viewed as a growth-oriented consumer/discretionary and foodservice name, with a differentiated position in premium caffeinated beverages and convenience-led coffee formats. The company was founded in 2008 in Beaverton, Oregon, by co-founders Daniel Brand and Jeff Hernandez. Its current operational headquarters is in Scottsdale, Arizona, reflecting the company’s broader shift toward a Sun Belt growth platform. Black Rock’s business model is centered on company-owned coffee bars rather than franchised outlets. That ownership structure gives management tighter control over brand standards, service quality, pricing, staffing, and the customer experience. The format is notably “drive-thru first,” often complemented by in-store seating, which fits U.S. consumer behavior and the market’s strong preference for speed, convenience, and repeatable daily beverage purchases. The product mix includes hot coffee, espresso drinks, cold brew, energy beverages, teas, smoothies, and other specialty drinks, with a clear emphasis on premium positioning and operational consistency. From a competitive standpoint, Black Rock operates in a crowded U.S. specialty beverage market alongside larger national chains and strong regional brands. Its competitive edge appears to come from a highly standardized drive-thru model, a disciplined rollout strategy, and a focus on same-store sales momentum. In its recent corporate communications, the company has described itself as one of the fastest-growing beverage companies in the United States and the largest fully company-owned coffee retailer in the country. As of June 30, 2025, the company reported 158 locations across seven states, spanning the Pacific Northwest through Texas. Recent news has been important for market positioning. Black Rock completed its IPO in September 2025 and began trading on the Nasdaq. Since then, management has reported strong 2025 operating performance, including revenue growth, positive comparable-store sales trends, and continued new store openings. The latest results released in 2026 highlighted further acceleration in growth, improving store-level profitability, and an expanded 2026 unit-opening plan. For equity investors, this creates a classic growth-retail profile: a still-early national expansion story, a young public-company track record, and a stock that may be sensitive to execution, insider activity, and quarterly trading updates.