AMMO, INC.: insider trades · United States · SEC (Form 4)

About AMMO, INC.

AMMO, Inc. (ticker: POWW) is a U.S.-listed company on the Nasdaq market that has long been followed as a niche exposure to firearms, shooting sports, and outdoor-related commerce. Headquartered in Scottsdale, Arizona, and founded in 2016, the company built its original business model around two core pillars: ammunition manufacturing/distribution and GunBroker.com, a major online marketplace serving firearms, ammunition, and shooting/hunting accessories. Historically, AMMO’s appeal came from its vertically integrated setup, combining industrial production, proprietary brands, and a marketplace platform. For investors, the most important point is the company’s recent strategic reset. In 2025, AMMO completed the sale of its ammunition manufacturing assets to Olin Winchester, materially changing its operating profile and risk mix. Following that transaction, the company stated that it would focus on its GunBroker marketplace business, effectively shifting from a manufacturing-and-distribution story toward a more specialized e-commerce and transaction-platform model. That transition reduces direct exposure to ammunition production economics, but increases reliance on marketplace traffic, transaction volumes, user engagement, and the regulatory environment tied to firearms-related commerce. Historically, AMMO’s business lines included the design, production, and marketing of ammunition, ammunition components, and related products, with customers spanning recreational shooters, hunters, self-defense users, and certain professional channels. The company also highlighted branded product lines and manufacturing capabilities intended to differentiate it in a fragmented, highly regulated market. With the 2025 divestiture completed, the remaining business is centered on GunBroker, whose value proposition is tied to its ability to attract buyers and sellers in a specialized category that is less about mass-market retail and more about niche marketplace monetization. Geographically, AMMO has been predominantly U.S.-based, with operations and corporate leadership centered in the United States. Its historic manufacturing footprint included a facility in Wisconsin that was transferred as part of the Olin transaction, underscoring the company’s earlier industrial presence. Competitively, AMMO is not a traditional large-scale consumer goods company; rather, it sits at the intersection of digital commerce, outdoor recreation, and regulated specialty products. Recent milestones include the asset sale to Olin Winchester in April 2025, the company’s subsequent rebranding away from AMMO, Inc., and management’s clear emphasis on the GunBroker platform. For equity investors, POWW is now best viewed as a corporate transformation story centered on a specialized marketplace asset rather than a pure ammunition manufacturer.