YUM BRANDS INC: directors' dealings · United States · SEC (Form 4)

About YUM BRANDS INC

Yum! Brands, Inc. (NYSE: YUM) is a leading global restaurant company headquartered in Louisville, Kentucky, United States. For French-speaking investors in France, Belgium and Switzerland, the investment case is defined by a largely franchised, asset-light model, broad international reach, and a portfolio of highly recognizable consumer brands. The company was founded in 1997 following its separation from PepsiCo, and it has evolved into a global restaurant platform with more than 63,000 restaurants across 155 countries and territories, operated primarily through franchisees. Its brand portfolio consists of KFC, Taco Bell, Pizza Hut and Habit Burger & Grill. Yum!’s business is centered on four operating concepts and three major consumer categories: chicken, Mexican-inspired food and pizza, plus the fast-casual burger segment represented by Habit Burger & Grill. KFC is one of the world’s best-known chicken brands, Taco Bell is a culture-driven brand with strong U.S. brand equity and a distinctive value/innovation position, Pizza Hut is a globally recognized pizza chain, and Habit Burger & Grill adds a made-to-order fast-casual offering. This mix gives Yum! exposure to different dayparts, customer occasions and geographies, while franchise royalties and fees support a relatively scalable earnings profile. In competitive terms, Yum! remains one of the strongest names in global organized foodservice because of its brand power, geographic footprint and operational execution. Taco Bell has repeatedly ranked highly in Entrepreneur’s franchise rankings, including the No. 1 spot in North America for the fifth consecutive year in 2025. KFC, Taco Bell and Pizza Hut are also consistently positioned among the most recognizable restaurant brands worldwide. The company is increasingly leaning into technology and digital transformation, including Byte by Yum!, its AI-driven SaaS platform designed to improve customer experiences and restaurant operations. Recent developments are important for investors. In 2025, Yum! announced a 6% increase in its quarterly dividend, launched Byte by Yum!, and entered an AI collaboration with NVIDIA to accelerate innovation across its brands. The company also initiated a strategic review of Pizza Hut options, signaling management’s willingness to reassess portfolio value creation. In addition, Yum! completed a securitized debt financing in 2025, underscoring continued access to capital and financial flexibility. Overall, Yum! Brands offers investors a global franchise platform with durable brand equity, recurring fee-based economics and meaningful upside tied to digitalization, operational efficiency and portfolio optimization.