Vita Coco Company, Inc.: insider trades · United States · SEC (Form 4)

About Vita Coco Company, Inc.

Vita Coco Company, Inc. is a U.S.-listed consumer beverage company traded on the NASDAQ under the ticker COCO in the United States. The business was built around the launch of the Vita Coco brand in New York City in 2004 by Michael Kirban and Ira Liran, when the company helped establish packaged coconut water as a premium beverage in the U.S. The company is headquartered in New York City, with additional international offices in London and Singapore. ([sec.gov](https://www.sec.gov/Archives/edgar/data/1482981/000148298126000022/coco-20251231.htm?utm_source=openai)) From an operating perspective, Vita Coco remains highly focused on coconut water, but it has broadened into a wider portfolio of coconut-based and adjacent “better-for-you” products. Its current lineup includes Vita Coco Coconut Water, Vita Coco Extra Coconut, Vita Coco Coconut Juice, Farmers Organic, Vita Coco Coconut MLK, and Vita Coco Treats. The company has also previously marketed brands such as Ever & Ever, PWR LIFT, and Runa, although some of these offerings were reduced or discontinued, which suggests management is prioritizing the categories with the strongest consumer pull and brand economics. ([sec.gov](https://www.sec.gov/Archives/edgar/data/1482981/000148298126000022/coco-20251231.htm?utm_source=openai)) In competitive terms, Vita Coco holds a leading position in coconut water in the U.S. The company reported more than 40% share in the category based on Circana data for the 52 weeks ended December 28, 2025, underscoring the strength of its brand awareness, merchandising execution, and distribution footprint. Operationally, the business is organized across two segments: the Americas, mainly the U.S. and Canada, and International, covering Europe, the Middle East, Africa, and Asia Pacific. It also sells private-label coconut water, adding a second channel of demand alongside its branded business. ([sec.gov](https://www.sec.gov/Archives/edgar/data/1482981/000148298126000022/coco-20251231.htm?utm_source=openai)) Recent company news points to continued momentum. In February 2026, Vita Coco reported full-year 2025 net sales of $610 million, up 18% year over year, with Vita Coco Coconut Water sales growing 26% for the year. Management guided to 2026 net sales of $680 million to $700 million, reflecting confidence in continued growth and margin support. In the first quarter of 2026, the company said the main driver of revenue growth was strong Vita Coco Coconut Water volume in both the Americas and International segments, while Vita Coco Treats benefited from a full quarter of U.S. shipments after its national launch. For investors, Vita Coco stands out as a branded beverage platform with a leading niche position, international reach, and a still-expanding product set. ([sec.gov](https://www.sec.gov/Archives/edgar/data/1482981/000148298126000019/coco-20251231xexx991pressr.htm?utm_source=openai))