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2 insiders bought €45k of shares over the last 90 days, the latest filed 23 Sept 2026.
Cluster: 2 buyers in 30 daysTUI AG: what insiders have been doing
TUI AG, founded in 1968, is a Retail company based in Hanover, Germany. Its directors and officers file their transactions with BaFin. The last twelve months, up to 18 October 2026, brought 13 filings signed by 4 insiders.
Every open-market trade in the period is a purchase: 13 purchases worth €426k, from 4 insiders, and not a single sale. A purchase on the market is a deliberate choice to commit personal money, which is why it draws more attention than a grant. At €49k, the purchase published on 3 March 2026 by Ebel, Helmut Reiner Sebastian is the largest of the period (0.0012% of market cap). On the buying side, the filings list 4 senior executives among the declarants.
The data flag 11 purchases as part of a group of insiders buying within 30 days of each other. Purchases made close together by different insiders form what is called a cluster. The latest purchase is recent: it was published 24 days ago, on 23 September 2026. Typically, a trade is published a median of 1 day after it takes place. For comparison, MAR article 19 gives managers three business days to notify a trade.
Across the 287 companies tracked on its exchange, the median is 5 filings; at 13 filings, this issuer sits above that mark. Our records for TUI AG go back to 2025, with 15 purchases and no sales on the open market in total.
Other companies in the same sector with recent insider buying flagged by our signals: GameStop Corp. and Dick's Sporting Goods, Inc. Source: insider filings from BaFin. Past trades are no guide to future returns.
Insider Decl.
15
Thresholds
n/a
Buy Volume
€513,021
15 ops. · all time
Sell Volume
n/a
n/a
Who traded when
BuySaleHelmut Reiner Sebastian Ebel7 buys
Mathias Kiep4 buys
Sybille Reiß4 buys
David Schelp1 buy
Since the insiders bought
- -0.8%Entry €6.81 · Close 16 Oct 2026 €6.75
- -7.9%Entry €7.33 · Close 16 Oct 2026 €6.75
- -7.9%Entry €7.33 · Close 16 Oct 2026 €6.75
Entry is the close on the day after publication, the first price a reader could act on. Prices in the listing currency. Past moves are not a forecast.
Analyst consensus: bullish or bearish?
Analysts rate TUI AG Buy (bullish), based on 13 analysts. Average price target: €9.85.
Fundamental score
Ranked 2,800 of 24,148 companies
72.5
score / 100
Value97
Quality48
FCF yld39%
Earn yld19%
EV/EBITDA3.4x
ROE36%
Gross mgn8.3%
Net mgn2.6%
Debt/EBITDA1.9x
Pillars2/3
Transparent value + quality ranking, distinct from the insider signal.
Financial data
as of FY 2025FY ended September 2025 · cache
€6.69
Analyst consensus
13 analystsBuy
€7.00Target €9.85(+47%)€13.50
Income statement
Revenue€24.2B
Gross profit€2.0B8% margin
EBITDA€2.3B10% margin
Net income€635.9M2.5% margin
Valuation
PER (trailing)6.3x
PER (forward)5.0x
P/Book1.9x
Beta1.40
Balance sheet & cash
Market cap€3.4B
Total debt€4.4B
Free Cash Flow€1.3B
Debt / Equity161%
Profitability & ownership
ROE35.7%
ROA2.6%
% insiders12.1%
% institutions36.1%
Last declaration on 23 September 2026
Declarations15 total
5,000 shares@ €6.530.0010% mcap11.2% of flowShareSOCIETE GENERALE S.A.ISIN DE000TUAG505BAFIN:40001186-b61c465498a8
Canonical exit: 21 Dec 2026 (T+90)
2,000 shares@ €6.400.0004% mcap16.1% of flowShareXetraISIN DE000TUAG505BAFIN:40001186-987385180138
Canonical exit: 21 Dec 2026 (T+90)
7,000 shares@ €6.620.0012% mcap15.9% of flowShareTradegateISIN DE000TUAG505BAFIN:40001186-5c9cd1d5f709
Canonical exit: 11 Jun 2026 (T+90)
3,502.003 shares@ €6.990.0006% mcap24.7% of flowShareBörse HannoverISIN DE000TUAG505BAFIN:40001186-21aadec78793
Canonical exit: 1 Jun 2026 (T+90)
7,000 shares@ €6.990.0012% mcap16.8% of flowShareSOCIETE GENERALE S.A.ISIN DE000TUAG505BAFIN:40001186-15298f1535c9
Canonical exit: 1 Jun 2026 (T+90)
6,000 shares@ €7.370.0011% mcap15.1% of flowShareSOCIETE GENERALE S.A.ISIN DE000TUAG505BAFIN:40001186-89d154e968f0
Canonical exit: 31 May 2026 (T+90)
2,498.588 shares@ €7.080.0005% mcap22.3% of flowShareXetraISIN DE000TUAG505BAFIN:40001186-b2ada51b5038
Canonical exit: 1 Jun 2026 (T+90)
5,102.429 shares@ €8.40100.0% of flowShareGettexISIN DE000TUAG505BAFIN:40001186-755e201c60b5
Canonical exit: 14 May 2026 (T+90)
4,624.072 shares@ €8.6240.3% of flowShareFrankfurtISIN DE000TUAG505BAFIN:40001186-e6230ba6760e
Canonical exit: 12 May 2026 (T+90)
3,000 shares@ €8.3631.6% of flowShareXetraISIN DE000TUAG505BAFIN:40001186-6fb023f63600
Canonical exit: 12 May 2026 (T+90)
5,000 shares@ €8.4714.5% of flowShareSOCIETE GENERALE S.A.ISIN DE000TUAG505BAFIN:40001186-65ba0ff25a73
Canonical exit: 12 May 2026 (T+90)
3,000 shares@ €7.9330.0% of flowShareXetraISIN DE000TUAG505BAFIN:40001186-a464d79522d1
Canonical exit: 11 Mar 2026 (T+90)
3,125 shares@ €7.9125.0% of flowShareFrankfurtISIN DE000TUAG505BAFIN:40001186-eeb19846e781
Canonical exit: 11 Mar 2026 (T+90)
1,274.67 shares@ €7.7310.0% of flowShareBörse StuttgartISIN DE000TUAG505BAFIN:40001186-d5ec7248b344
Canonical exit: 31 Dec 2025 (T+90)
10,000 shares@ €7.7426.5% of flowShareSOCIETE GENERALE S.A.ISIN DE000TUAG505BAFIN:40001186
Canonical exit: 31 Dec 2025 (T+90)
15 of 15 declarations
About TUI AG
TUI AG is one of the world’s leading integrated tourism groups, listed on Xetra/Frankfurt (DAX/MDAX/SDAX) in Germany. Headquartered in Hanover, the group traces its origins to December 1968, when several German tour operators merged under the Touristik Union International (TUI) name. Over time, TUI evolved from a traditional tour operator into a broader travel and leisure platform, combining tour operating, airline capacity, hotels, cruises and destination services. The group’s strategic aim is to offer an end-to-end leisure travel proposition rather than a single-point product. ([tuigroup.com](https://www.tuigroup.com/en-en/about-us/about-tui-group?trk=public_post_comment-text))
TUI’s business model is built around several complementary segments. Hotels & Resorts includes a global portfolio of more than 460 hotels, spanning economy to luxury positioning through brands such as TUI Blue, TUI Magic Life, TUI Suneo, Robinson, Royalton and The Mora. Cruises is anchored by TUI Cruises, a 50/50 joint venture with Royal Caribbean Cruises, alongside Marella Cruises and the premium/exploration brand Hapag-Lloyd Cruises. TUI Musement provides destination management services, excursions, activities, transfers and multi-day tours through a digital platform and local teams in holiday destinations. This mix gives TUI exposure to both consumer travel demand and higher-margin in-destination services. ([annualreport.tuigroup.com](https://annualreport.tuigroup.com/2025/management-report/corporate-profile/index.html))
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Geographically, the group is organised across Northern, Central and Western regions, covering the UK, Ireland and the Nordics; Germany, Austria, Poland and Switzerland; and Belgium, the Netherlands and France. TUI also highlights a broad retail and distribution footprint, with around 1,200 travel agencies and five airlines supporting its European holiday flows. That integrated structure is a key competitive advantage because it helps the company capture more value across the travel chain and maintain stronger control over product, pricing and customer experience. ([tuigroup.com](https://www.tuigroup.com/en-en/about-us/about-tui-group?trk=public_post_comment-text))
Recent developments underline both the operating momentum and the cyclical sensitivity of the equity story. In its May 2026 half-year update, TUI reported a stronger underlying EBIT in Q2, helped by the Markets + Airline transformation and robust cruise demand, while also noting one-off impacts linked to the Iran/ Middle East conflict. The group continued to expand its cruise fleet, with Mein Schiff Relax launched in March 2025 and Mein Schiff Flow scheduled to enter service in 2026. For investors, TUI remains a large-cap European leisure name with clear brand strength, but also exposure to consumer confidence, booking patterns, fuel/transport dynamics and geopolitical disruption. ([webdisclosure.com](https://www.webdisclosure.com/press-release/tui-ag-etr-de000tua-tui-delivers-strong-q2-underlying-ebit-up-185m-to-1883m-at-cc-driven-by-markets-airline-transformation-and-strong-cruise-demand-despite-45m-one-offs-especially-due-to-the-iran-war-gKgSdii7OaK))
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