System1, Inc.: insider trades · United States · SEC (Form 4)

About System1, Inc.

System1, Inc. (NYSE: SST) is a United States-listed company traded on the NYSE that operates in digital media, online advertising, and customer acquisition. Headquartered in Marina del Rey, California, the company was founded in 2013 by Michael Blend and Chuck Ursini with a strategy built around combining data, technology, and advertising optimization to better monetize consumer intent. Over time, System1 has evolved into a two-part platform: first, an AI-powered marketing and traffic-acquisition engine; and second, a portfolio of consumer internet brands and utilities. Its flagship assets include CouponFollow, MapQuest, and Startpage.com, alongside other shopping, travel, and search-oriented properties. This makes System1 a hybrid business positioned at the intersection of performance marketing, digital media, and internet services, serving advertisers, publishers, and brands through an omnichannel customer-acquisition model. In competitive terms, the company operates in a fragmented but intensely competitive landscape dominated by large search, ad-tech, and digital media players. Its differentiation lies in its focus on user-intent signals, proprietary monetization tools, and an increasing emphasis on artificial intelligence. A notable strategic development was the August 2024 corporate reorganization, which created clearer separation between the Products and Marketing businesses and improved the operating structure of the group. Recent highlights include a 1-for-10 reverse stock split that took effect on June 12, 2025, with SST continuing to trade on the NYSE on a split-adjusted basis. More recently, first-quarter 2026 results highlighted a solid gross margin profile and management’s stated focus on the intersection of AI and consumer intent. For investors, System1 remains a U.S. small-cap story with a mixed profile: exposed to the cyclical nature of digital advertising, but supported by a recognizable asset base, a differentiated technology stack, and a strategy increasingly tied to AI-enabled internet usage.