South Plains Financial, INC.: insider trades · United States · SEC (Form 4)

About South Plains Financial, INC.

South Plains Financial, Inc. (NASDAQ: SPFI) is a U.S.-listed regional banking group headquartered in Lubbock, Texas, United States. For French-speaking investors, it fits the profile of a relationship-driven community and regional bank rather than a national money-center institution. The company is the bank holding company for City Bank, a Texas state-chartered bank, and its operating model is centered on serving individuals, professionals, small and medium-sized businesses, and select corporate clients across its core markets. South Plains Financial’s core business is traditional banking, with a mix of commercial and retail lending and deposit gathering. Its loan portfolio and product set typically include commercial and industrial lending, commercial real estate, residential construction, 1-4 family residential loans, agricultural production and real estate loans, consumer lending, and other specialized credit categories. The group also provides mortgage banking services, trust services, investment-related services, and treasury management / cash management solutions. This makes SPFI a diversified regional bank, but one that remains fundamentally exposed to net interest margin trends, deposit pricing, and credit quality. The company’s history is rooted in City Bank, which traces its founding back to 1941. That long operating history matters strategically: it has helped the franchise build local relationships, brand recognition, and customer stickiness in West Texas and adjacent markets. South Plains Financial went public on the NASDAQ in 2019 under the ticker SPFI, giving it access to public equity capital while preserving a relatively focused regional footprint. Its competitive position is based less on national scale and more on local market knowledge, customer service, and the ability to compete effectively in niche regional economies. Geographically, the company is concentrated in Texas, with banking operations in West Texas, Dallas, El Paso, the Greater Houston area, the Permian Basin, and College Station, plus the Ruidoso, New Mexico market. That footprint gives it exposure to a broad set of regional drivers, including energy, agriculture, commercial real estate, local business formation, and population growth in selected Texas corridors. The most important recent development is the merger with BOH Holdings, Inc. and its subsidiary Bank of Houston, which closed on April 1, 2026. Management has framed the transaction as a way to deepen the company’s presence in Houston and broaden its scale while maintaining a disciplined community-banking culture. SPFI has also continued to emphasize profitability, deposit discipline, and operating efficiency in recent earnings disclosures. For investors, South Plains Financial remains a regional U.S. bank with a conservative operating profile, a long local heritage, and a measured consolidation strategy on the NYSE/NASDAQ-listed U.S. market.