ServiceNow, Inc.: management transactions · United States · SEC (Form 4)

About ServiceNow, Inc.

ServiceNow, Inc. is a US technology company listed on the NYSE under the ticker NOW, with headquarters in Santa Clara, California, United States. For investors in France, Belgium, and Switzerland, ServiceNow stands out as a leading enterprise software vendor focused on cloud-based workflow automation and digital process orchestration. The company was founded in 2004 by Fred Luddy with the goal of modernizing IT service management through a cloud-native platform. Since then, it has expanded well beyond IT into HR, customer service, operations, finance, security, and, more recently, agentic AI. ServiceNow’s business model is primarily subscription-based. Its platform helps large organizations manage requests, incidents, tasks, and cross-functional workflows through a unified interface. Key product areas include IT Service Management, IT Operations Management, Customer Service Management, HR Service Delivery, Security Operations, and AI-powered offerings such as Now Assist and AI Control Tower. This “platform for workflows” positioning gives ServiceNow a strong competitive moat versus point-solution vendors, broad horizontal software suites, and systems integrators that need a standard enterprise automation layer. The company is particularly strong in large enterprises and complex organizations where security, integration depth, scalability, and governance matter. ServiceNow has built a global commercial footprint across North America, Europe, and Asia-Pacific, and it continues to deepen penetration across regulated industries and large industrial customers. Its value proposition is not just task automation, but end-to-end process digitization across departments and functions. Recent developments reinforce the company’s strategic momentum. In the first quarter of 2026, ServiceNow reported 22% growth in total revenue, raised its full-year subscription revenue outlook, and highlighted strong traction in AI-driven products. The company has also been active on the partnership and product front, expanding initiatives with AWS, Accenture, and NVIDIA around agentic AI and governance. In addition, ServiceNow completed acquisitions including Armis and Veza, strengthening its capabilities in security, asset visibility, and workflow governance. For equity investors, ServiceNow remains a high-quality growth franchise tied to the secular expansion of enterprise automation and AI-enabled operations.