Pinterest, INC.: directors' dealings · United States · SEC (Form 4)

About Pinterest, INC.

Pinterest, Inc. (ticker: PINS) is a U.S.-listed company trading on the NYSE in the United States, with headquarters in San Francisco, California. Founded in 2010 by Ben Silbermann, Evan Sharp and Paul Sciarra, Pinterest has evolved into a visual search and discovery platform where users browse ideas, save content into boards, and shop for products inspired by their interests. The company occupies a distinct position in the digital landscape: unlike feed-driven social networks, Pinterest is built around intent, inspiration and decision-making, which gives it a commercially attractive audience for advertisers and merchants. ([investor.pinterestinc.com](https://investor.pinterestinc.com/overview/?utm_source=openai)) Pinterest’s business model is primarily advertising-based, supplemented by commerce-oriented discovery tools. Users come to the platform to search visually for ideas across categories such as home décor, fashion, beauty, food, travel and DIY. Pinterest monetizes this demand through ad products, performance marketing tools and increasingly AI-enabled capabilities that improve visual search, relevance and shopping conversion. Management positions the platform as a “positive” environment for inspiration and product discovery, a differentiation point versus broader social media or search competitors. ([investor.pinterestinc.com](https://investor.pinterestinc.com/overview/?utm_source=openai)) From a competitive standpoint, Pinterest sits at the intersection of digital media, online advertising and social commerce. Its rivals include social platforms, search engines, e-commerce marketplaces and ad-tech providers. The company’s investment case rests on the quality of user intent, interest-based targeting and the commercial value of visual discovery. While Pinterest has a global footprint, the United States remains its most important market and the reference point for investors following the stock. ([investor.pinterestinc.com](https://investor.pinterestinc.com/overview/?utm_source=openai)) Recent developments highlight a strategy focused on growth, capital returns and product expansion. In March 2026, Pinterest announced a $1 billion strategic investment from Elliott Investment Management, alongside approximately $2 billion of near-term share repurchases and a new $3.5 billion buyback authorization. Management also said the company delivered record revenue in 2025, with users reaching all-time highs for ten consecutive quarters, while continued innovation in AI-powered visual search supported engagement. In December 2025, Pinterest announced the acquisition of tvScientific to expand performance advertising into connected TV, reinforcing its push beyond core display advertising. ([investor.pinterestinc.com](https://investor.pinterestinc.com/news-and-events/press-releases/press-releases-details/2026/Pinterest-Announces-1-Billion-Strategic-Investment-from-Elliott-and-2-Billion-of-Near-Term-Share-Repurchases/default.aspx?utm_source=openai))