NACON: management transactions · France · AMF

About NACON

NACON is a French company focused on the video game industry, combining two complementary businesses: premium gaming accessories and video game publishing/development. The company was created in 2019, when Bigben decided to bring together its gaming-related activities into a dedicated entity under the NACON name. This strategic move positioned NACON as a pure-play gaming group, with a business model designed to span a large part of the value chain, from product and game design through to commercialization. Its headquarters are located in Fretin, in northern France, and the company is listed on Euronext Paris under ISIN FR0013482791. The group operates through two main pillars. First, NACON develops, publishes, and markets AA video games for consoles and PC. Its publishing strategy relies on a mix of internal studios, acquired development teams, and recognized licenses across sports, racing, action, and simulation genres. NACON has built a portfolio that includes titles linked to well-known sports and competitions such as tennis, rugby, cycling, and cricket. Second, the company designs and sells gaming accessories, including controllers, headsets, microphones, racing wheels, and other peripherals aimed at both casual and enthusiast gamers. The NACON brand itself remains a central commercial asset and one of the group’s strongest identifiers in the market. From an industrial standpoint, NACON leverages long-standing expertise in accessories, including development work for major console manufacturers such as Sony and Nintendo. That heritage has helped the company build a solid position in the premium peripheral segment, where product design, comfort, compatibility, and innovation are key differentiators. The gaming accessories business provides a relatively broad commercial base, while the publishing arm offers higher upside potential through hit-driven content launches and intellectual property development. NACON has an international footprint. While France remains its strategic and operational anchor, the company relies on foreign subsidiaries and distribution networks to market its products across Europe and other major gaming markets worldwide. This structure supports both physical retail and digital distribution for video games, as well as international sales of accessories. A notable characteristic of NACON is its hybrid model: a mix of recurring hardware-driven revenue and more creative, potentially high-margin game publishing activities. This balance is intended to improve risk-reward dynamics, but it also means the company remains sensitive to industry cycles, launch timing, and competitive pressure in the global gaming market.