LAMAR ADVERTISING CO/NEW: directors' dealings · United States · SEC (Form 4)

About LAMAR ADVERTISING CO/NEW

Lamar Advertising Company (NYSE/NASDAQ: LAMR) is one of the largest and best-known players in U.S. out-of-home advertising, with a business focused on billboards, digital displays, and highway and commercial logo signs. Headquartered in Baton Rouge, Louisiana, in the United States, Lamar traces its roots back to 1902, giving it more than a century of operating history. For French-speaking investors looking at the company from a financial-analysis perspective, Lamar is a relatively straightforward business: it monetizes a large portfolio of advertising inventory by selling space to national, regional, and local advertisers across the country. Its core operations are centered on two main business lines. The first is outdoor advertising, which includes traditional billboards and a growing digital network. The second is logo signs, meaning commercial identification signs placed on or near highways to direct motorists to restaurants, fuel stations, hotels, and other businesses. This combination gives Lamar recurring exposure to both brand advertising and location-driven consumer traffic. The company states that it operates roughly 360,000 to 363,000 displays across the United States and Canada, making it one of the largest outdoor advertising companies in North America. That scale is strategically important because it supports local market density, operational leverage, and strong access to premium roadside inventory. From a competitive standpoint, Lamar benefits from several durable strengths: broad geographic coverage, long-standing local relationships, a well-established national sales platform, and an asset base that is difficult and expensive to replicate at scale. The outdoor advertising market remains fragmented, so larger operators such as Lamar can often capture value through network breadth and a stronger sales proposition to advertisers seeking reach and frequency. The company also continues to invest in digital boards and programmatic capabilities, which enhance pricing flexibility and allow better monetization of high-traffic locations. Recent developments have been constructive. In February 2026, Lamar reported full-year 2025 revenue of $2.27 billion and adjusted EBITDA of $1.06 billion, while management commented on encouraging sales momentum into 2026. In September 2025, the company completed about $1.1 billion of refinancing transactions, improving balance-sheet flexibility and liquidity. That is relevant for equity investors because Lamar’s capital structure and financing costs can influence free cash flow and shareholder returns. Overall, Lamar is best understood as a scaled, cash-generative U.S. media infrastructure company listed on the NYSE/NASDAQ under ticker LAMR. It offers exposure to the United States outdoor advertising market, with a mix of stable local demand, national campaign spend, and incremental digital upside.