Jetblue Airways CORP: management transactions · United States · SEC (Form 4)

About Jetblue Airways CORP

JetBlue Airways Corp. (ticker JBLU) is a U.S.-listed airline traded on NASDAQ in the United States. For French, Belgian and Swiss investors, JetBlue is best understood as a hybrid carrier: not a pure ultra-low-cost airline, but a fare-competitive operator that has historically tried to combine value pricing with a stronger customer experience than many peers. The company was founded in New York in 1998 and began service on February 11, 2000. Its corporate headquarters are in Long Island City, Queens, New York, and JetBlue still emphasizes its identity as “New York’s Hometown Airline.” JetBlue’s core business is passenger air transportation, supported by ancillary revenue streams such as onboard services, loyalty-program economics through TrueBlue, premium seating and other add-ons, and partnership-driven revenue opportunities. The airline operates a network of more than 100 destinations across the United States, Latin America, the Caribbean, Canada and Europe. Its most important operating markets and focus cities include New York, Boston, Fort Lauderdale-Hollywood, Los Angeles, Orlando and San Juan, which serve as key anchors for traffic, brand visibility and route development. From a competitive standpoint, JetBlue sits in one of the most crowded segments of North American aviation, facing direct pressure from legacy airlines and low-cost carriers alike. Its differentiator has traditionally been a more customer-friendly product: relatively generous onboard experience, Fly-Fi connectivity, strong brand recognition, and a reputation for service. More recently, management has been pushing a broader premiumization strategy. That includes the launch of BlueHouse, JetBlue’s first airport lounge at JFK, and plans to roll out a domestic first-class cabin. The airline also completed its transition to an all-Airbus fleet after retiring its Embraer E190 aircraft in September 2025, which should help simplify operations over time. Recent company news underscores that JetBlue remains in the midst of a multi-year turnaround. In its January 2026 fourth-quarter update, management said JetForward generated $305 million of incremental EBIT in 2025 and remains on track toward further margin improvement in 2026. The airline has also expanded service aggressively in Fort Lauderdale, announced additional transatlantic flying from Boston to Barcelona and Milan, and advanced its “Blue Sky” collaboration with United Airlines. For investors, JetBlue is therefore a restructuring-and-repositioning story: the upside depends on execution, premium product improvements, network optimization and cost discipline, while the main risks remain fuel prices, engine issues, macro demand volatility and intense industry competition.