Invibes Advertising: directors' dealings · France · AMF

About Invibes Advertising

Invibes Advertising is a technology-driven digital advertising group specialized in in-feed advertising, a format that embeds ads natively within digital content streams. Founded in 2011, the company has built its business around a proprietary platform designed to improve attention, relevance, and campaign performance for advertisers. Its current value proposition increasingly relies on artificial intelligence and generative AI, with the rollout of Fusion, its proprietary GenAI platform, which is intended to create hyper-personalized advertising experiences at scale. The company’s offering combines advanced targeting, dynamic creative capabilities, real-time optimization, and impact measurement, aiming to deliver both brand uplift and measurable commercial outcomes. From a historical standpoint, Invibes has developed into a European digital advertising player with a steadily broadened geographic footprint. The group is headquartered in Ghent, Belgium, and maintains a commercial and legal presence in key markets including France, Germany, Italy, Spain, Switzerland, and the United Kingdom. It has also communicated commercial expansion into additional geographies, reflecting a strategy of international reach. Invibes states that it has direct integrations with more than 2,500 premium publishers and serves more than 1,000 global brands, which gives it a broad base of media supply and advertiser relationships across multiple markets. Invibes differentiates itself through proprietary ad formats, behavioral and contextual targeting tools, and an increasing emphasis on sustainability. The company promotes a “responsible advertising” approach and carbon-footprint reduction initiatives for its campaigns, which can be meaningful differentiators in a market where brand owners and publishers are more attentive to environmental and quality-of-inventory considerations. Competitive pressure remains intense, particularly from major digital platforms, but Invibes seeks to stand out through technological independence, premium inventory access, and attention-based performance metrics. Listed on Euronext Growth under ticker ALINV and ISIN BE0974299316, Invibes entered 2026 with a strategic focus on profitability restoration, cost-base optimization, and the expansion of AI-enabled offerings, including new applications in Connected TV.