Innovid Corp.: management transactions · United States · SEC (Form 4)

About Innovid Corp.

Innovid Corp. (ticker: CTV) is an advertising technology company focused on the creation, delivery, measurement, and optimization of video and connected TV campaigns. Founded in 2007, Innovid initially built its reputation in video ad serving before expanding into cross-platform measurement and omnichannel activation tools. The company is headquartered in New York, United States, and has been listed on the NYSE, making it a closely watched name for investors seeking exposure to digital media infrastructure and programmatic advertising. ([sec.gov](https://www.sec.gov/Archives/edgar/data/1835378/000183537824000010/ctv-20231231.htm?utm_source=openai)) Innovid’s competitive position is built on an integrated platform model. Rather than offering a single-point solution, the company combines ad serving, creative personalization, measurement, and optimization within one software environment. That matters in a market where advertisers increasingly want fewer handoffs, faster execution, and a clearer link between media investment and business outcomes. Innovid has consistently emphasized independent measurement and CTV expertise, which are important differentiators as TV budgets continue to shift from traditional channels toward digital and converged television environments. ([sec.gov](https://www.sec.gov/Archives/edgar/data/1835378/000183537824000010/ctv-20231231.htm?utm_source=openai)) On the product side, Innovid offers tools for video ad serving, dynamic creative optimization, cross-platform TV measurement, and outcomes attribution. The company launched InnovidXP for cross-platform measurement, expanded its outcomes suite to measure purchase impact, and more recently introduced AI-driven products, including AI agents and Innovid Orchestrator, as well as automation products for social campaign management. These releases point to a strategy centered on workflow automation, better measurement, and improved efficiency for advertisers and agencies operating at scale. ([innovid.com](https://www.innovid.com/about-us/news/innovid-launches-innovidxp-to-solve-cross-platform-tv-measurement?utm_source=openai)) Geographically, Innovid serves a global customer base and operates with a presence across the Americas, Europe, and Asia Pacific. That international footprint is consistent with the needs of large brands and agencies that run multi-market campaigns across devices, platforms, and regions. Recent activity also shows practical execution in Europe, including campaign deployments in France, which reinforces the company’s relevance beyond the U.S. market. ([linkedin.com](https://www.linkedin.com/company/innovid?utm_source=openai)) A major recent corporate milestone was Mediaocean’s completion of its acquisition of Innovid, which brought Innovid into a broader global omnichannel ad-tech platform. In 2025 and 2026, Innovid continued to launch product enhancements focused on AI, social automation, and performance measurement, indicating that the company remains strategically positioned around software innovation rather than legacy media exposure. For international investors, Innovid represents a specialized public-market exposure to the digital advertising stack, especially CTV and independent measurement, within the U.S.-listed NYSE universe. ([innovid.com](https://www.innovid.com/about-us/news/mediaocean-completes-acquisition-of-innovid?utm_source=openai))