Holley Inc.: management transactions · United States · SEC (Form 4)

About Holley Inc.

Holley Inc. (NYSE: HLLY) is a United States-based performance automotive aftermarket company focused on designing, marketing, and manufacturing products for car and truck enthusiasts. Its business is built around the enthusiast economy: classic cars, modern performance vehicles, motorsports, and vehicle personalization. The company positions itself as a broad platform rather than a single-brand supplier, using a portfolio of iconic brands to serve multiple niches across the aftermarket value chain. Holley’s heritage is one of its defining features. The company traces its roots to Bradford, Pennsylvania, where brothers George and Earl Holley founded the business. According to the company’s own history, it first produced a single-cylinder motorbike before shifting into carburetors and later becoming a major supplier to Ford, including during the Model T era. That long operating history gives Holley a degree of brand credibility that is unusual in the aftermarket, where trust, product fit, and enthusiast loyalty matter as much as price. Today, Holley describes itself as a leading designer, marketer, and manufacturer of high-performance automotive aftermarket products for enthusiasts. Its product mix spans fuel systems, induction, exhaust, ignition, safety equipment, and related performance accessories and components. The company emphasizes a multi-brand strategy that includes Holley, Stilo, Simpson, RaceQuip, Dinan, ADS, and Cataclean. This portfolio allows Holley to address different customer tiers and vehicle categories, from grassroots racers to premium performance consumers, while broadening its distribution reach and reducing dependence on any single product family. In competitive terms, Holley operates in a fragmented but highly brand-driven market. Differentiation comes from engineering depth, brand reputation, product breadth, and the ability to refresh offerings in line with evolving standards and enthusiast trends. A notable recent example was the October 2025 launch of a next-generation helmet lineup aligned with the Snell SA2025 safety standard across Stilo, Simpson, and RaceQuip. That launch highlighted Holley’s ongoing investment in motorsports safety and its ability to translate regulatory or standards changes into commercial opportunities. More recently, the company has also announced new performance product launches and portfolio expansion activity, including safety-and-racing acquisitions, signaling continued strategic execution. Holley is primarily exposed to the United States market, where it is listed on the NYSE under ticker HLLY and where its customer base, supplier network, and distribution channels are concentrated. Recent corporate communications reference Bowling Green, Kentucky, as the location associated with earnings releases, underscoring its U.S. operating footprint. For French-speaking investors in France, Belgium, and Switzerland, Holley represents a focused play on the U.S. performance aftermarket: a historically rooted brand platform, a diversified product portfolio, and a management team that is actively using innovation and M&A to support growth.