Fashion BEL AIR: insider trades · France · AMF

About Fashion BEL AIR

FASHION BEL AIR, listed on Euronext Paris under the ticker ALFBA and identified by ISIN FR0004034593, is a French women’s fashion company positioned in the accessible-premium segment of the apparel market. The group focuses on the design, marketing and distribution of women’s clothing and accessories, including shoes and handbags. Its business model is built on several complementary channels: sales through local retailers, a network of company-owned boutiques, e-commerce, and direct mail / correspondence sales. Fashion Bel Air also distributes fashion jewelry and fine jewelry under the Les Florentines brand, while its mail-order activity targets mainly senior women with a broader catalog that can include apparel, personal care products, dietary supplements and household items. Historically known as Bel Air, the company built its identity around a distinctly feminine, urban and fashion-led brand image. It is headquartered in Paris, at 210 rue de Saint-Denis in the 2nd arrondissement, and is registered with the Paris trade registry under number 378 728 885. The company’s footprint remains primarily French, although it also reports a limited international sales presence through certain distribution and commercial activities outside France. From a financial perspective, Fashion Bel Air remains a small-cap listed company. For the fiscal year ended March 31, 2024, it generated revenue of about EUR 3.37 million, down year on year, and continued to report a material net loss. This indicates a business in a restructuring or stabilization phase, where commercial execution, brand support and cost discipline are critical. Recent company communications point to a focus on improving sales performance, while shareholder information and corporate filings continue to be made available through the company’s finance section. In equity-market terms, Fashion Bel Air belongs to the apparel and accessories universe and can be classified broadly within the fashion sector rather than the global luxury elite. Its strengths include a recognizable French brand, a multi-channel distribution strategy and the ability to address different customer segments with a diversified offering. Its weaknesses are equally clear: limited scale, fragile profitability and a business profile that remains highly dependent on the domestic market. As a result, the stock is best understood as a niche French fashion microcap, with the investment case hinging on commercial recovery, operating leverage and balance-sheet discipline.