Eventbrite, Inc.: directors' dealings · United States · SEC (Form 4)

About Eventbrite, Inc.

Eventbrite, Inc. is a U.S.-based technology company listed on the NYSE under the ticker EB, and it should be viewed by investors as a digital marketplace for live experiences rather than a pure ticketing utility. The company was founded in San Francisco in 2006, incorporated in Delaware in March 2008, and its corporate headquarters are located at 95 Third Street, 2nd Floor, San Francisco, California 94103, in the United States. ([sec.gov](https://www.sec.gov/Archives/edgar/data/0001475115/000147511526000005/eb-20251231.htm)) At its core, Eventbrite connects event creators and attendees through a self-service platform that supports event publishing, promotion, ticket sales, and discovery. Its product suite is built around event creation and management tools, consumer search and discovery functionality, and payment-enabled ticketing. The company serves a broad range of use cases, including live music, entertainment, community gatherings, classes, conferences, and other local experiences. Recent company communications also highlight product improvements aimed at increasing organizer reach, improving conversion, and strengthening the attendee experience, which underscores its position as a scalable software-enabled marketplace focused on the long tail of independent and mid-sized organizers. ([investor.eventbrite.com](https://investor.eventbrite.com/overview/)) From a competitive standpoint, Eventbrite operates in a fragmented event-tech and ticketing landscape. Its differentiation is rooted in brand recognition, marketplace liquidity, and a self-serve model that appeals to small and medium-sized organizers who want to launch and manage events without heavy enterprise implementation. Eventbrite’s stated mission is to bring the world together through live experiences, and management describes the company as serving event creators and empowering their success. That positioning places it against ticketing peers, event marketing tools, and broader experience-discovery platforms, but with a particular strength in the lower-touch, high-volume segment of the market. ([investor.eventbrite.com](https://investor.eventbrite.com/overview/)) Geographically, Eventbrite operates globally. While the company maintains its headquarters in San Francisco, it also refers to leased offices in certain cities around the world for collaboration and team building, reflecting an international operating footprint even though the core platform is digital. In its 2024 annual report, Eventbrite said creators hosted nearly 5 million free and paid events and issued 270 million tickets on its global marketplace, which resulted in more than $3.2 billion in gross ticket sales for the year. Those figures help frame the company’s scale and the breadth of its ecosystem. ([sec.gov](https://www.sec.gov/Archives/edgar/data/0001475115/000147511526000005/eb-20251231.htm)) Recent developments are highly material. In 2025, Eventbrite announced a definitive agreement to be acquired by Bending Spoons for roughly $500 million, subject to customary approvals and closing conditions. The company has also continued to roll out product enhancements and partnerships designed to help organizers reach new audiences, including social-sharing improvements and tools tailored to independent music venues. For equity investors, the stock’s story now includes both operating execution and takeover optionality, which can be significant for valuation and risk assessment. ([investor.eventbrite.com](https://investor.eventbrite.com/press-releases/press-releases-details/2025/Eventbrite-Enters-into-Definitive-Agreement-to-Be-Acquired-by-Bending-Spoons-for-Roughly-500-Million-to-Accelerate-Eventbrites-Next-Phase-of-Growth/default.aspx))