Bourse Direct: insider trades · France · AMF

About Bourse Direct

Bourse Direct is a leading French online brokerage and investment-services provider focused on retail investors. The company is listed on Euronext Paris under ISIN FR0000074254 and ticker BSD. Its business model is built around low-cost access to financial markets, combined with digital tools designed to help individual investors trade and manage their savings independently. Founded in 1996, Bourse Direct has gone through several key milestones over time, including its stock-market listing in 1999 and a series of acquisitions and strategic developments that strengthened its client base and market position in France. On its corporate website, the group presents itself as a leader in online brokerage in France by number of executed orders, underlining its strong presence in retail trading. The company’s core activity is the execution of orders in listed equities, mutual funds, derivatives and other financial instruments through an online platform and related digital interfaces. Its offering covers both active traders and more long-term savers, with access to regulated investment wrappers such as cash securities accounts, French equity savings plans and SME-oriented equity savings plans. Over time, Bourse Direct has broadened its scope beyond pure brokerage by adding adjacent wealth-management capabilities. A notable step was the acquisition of Arobas Finance in 2021, a firm specialized in wealth management and financial-advisory services, as well as the acquisition of a majority stake in Exoé in the same year. Bourse Direct’s competitive positioning relies on a fully digital distribution model, attractive pricing and ease of use. The company has long emphasized aggressive brokerage fees and has continued to expand its service range. In 2024, for example, it launched securities lending for its clients, which it presented as a first among French online brokers. This focus on innovation is complemented by steady client growth: Bourse Direct reported more than 406,000 accounts at the end of December 2025, according to its annual results published in February 2026. For 2025, the company also disclosed 5.4 million executed orders, up 16.9% year on year, reflecting strong trading activity in a more volatile market environment. The group is primarily France-based and serves retail customers through a fully digital infrastructure. Its independence, long operating history and ability to attract self-directed investors make it a recognizable name within the French financial sector. A noteworthy fact is that Bourse Direct is marking its 30th anniversary in 2026, highlighting the evolution of an early online broker into a broader multi-product investment platform.