ATARI: insider trades · France · AMF

About ATARI

ATARI is a long-established interactive entertainment company listed on Euronext Paris under ISIN FR0010478248. Founded in 1972 by Nolan Bushnell and Ted Dabney, Atari helped shape the modern video game industry through landmark products such as Pong and the Atari 2600, one of the first widely adopted home consoles with interchangeable cartridges. Today, Atari is no longer simply a traditional game publisher; it operates as an intellectual-property-led entertainment group managing a portfolio of more than 200 games and franchises. The company’s business model is built around three core pillars: Games, Hardware, and Licensing. The Games division includes digital and physical releases, the monetization of an expanding back catalog, and the revival of legacy franchises. Hardware focuses on retro-inspired consumer products, including the Atari “Plus” line, consoles and accessories sold through direct-to-consumer channels and distribution partners. Licensing monetizes Atari’s brands and IP through partnerships, merchandise and brand collaborations. Strategically, Atari stands out for its strong retro-gaming positioning and its ability to extract value from iconic content libraries. In recent years, the group has expanded its catalog through acquisitions of classic PC and console titles from the 1980s and 1990s, strengthening its ability to re-release, remaster, port and extend known franchises. This IP-driven strategy is central to Atari’s value proposition and differentiates it from more development-heavy peers. Geographically, Atari has an international footprint. Its brand is globally recognized, and commercial activity spans North America, Europe and other digital markets. The company sells through both direct-to-consumer channels and retail/distribution partners, allowing it to target mainstream gamers, retro enthusiasts and collectors alike. Recent financial disclosures show improving momentum in the first half of fiscal 2025/26, with revenue growth driven by new game releases, hardware sales and licensing activity. Management highlighted the contribution of the Atari “Plus” range, the Atari 2600 My Play Watch, and pre-orders for the Atari GameStation Go, reinforcing the group’s strategy of combining heritage assets with new consumer products. Overall, Atari remains a niche but highly recognizable player whose core strength lies in brand equity, catalog depth and cross-monetization of intellectual property.