How to build the daily event study without embarrassing yourself
A good publication-date study is less about fancy statistics than about refusing easy mistakes.
Step one, classify the event properly
At minimum, separate open-market purchases from open-market sales. Then identify exercises, awards, gifts, transfers, and tax-related disposals. If the filing taxonomy is messy, use the notes field and net-exposure logic where possible. A disposal that accompanies an exercise but leaves the insider with materially more shares is not economically the same as a clean bearish sale.
Role matters too. Chief executives and finance directors often carry more signal than non-executive directors, though that is an empirical question, not a moral hierarchy.
Step two, anchor on publication timestamp, not trade date
For this article's angle, publication is the event. If the filing appears after the market close, shift the effective event to the next trading session or run a specification that distinguishes pre-open, intraday, and after-close releases. Otherwise your T+0 and T+1 estimates will be a polite fiction.
Step three, choose a benchmark and then stop worshipping it
A market model, sector-adjusted return, matched-firm return, or factor model can all work. The benchmark matters, but less than many papers imply. In short windows, contamination and timing dominate benchmark choice. In longer windows out to T+30, benchmark specification becomes more important, especially in volatile markets.
The sensible approach is robustness. Report the daily average abnormal return under more than one benchmark. If the sign and shape survive, the result is probably real enough to discuss.
Step four, cluster your standard errors and de-duplicate your events
Insider filings cluster. Multiple insiders may file on the same issuer and same day. One executive may file several lines tied to a single economic action. Treating each line item as an independent event is a reliable way to manufacture significance.
Aggregate to issuer-day where appropriate, then test sensitivity to alternative grouping rules. It is less glamorous than a heatmap, but more useful.
Step five, inspect the tails
Average daily abnormal return can be distorted by a handful of extreme events, especially in small caps. Winsorisation, medians, and distributional plots are not optional niceties. They are the difference between a signal and a hostage situation.
What a plausible T+0 to T+30 pattern usually looks like
Without a live article-specific extract, we cannot print Sigma's own daily return curve here. We can still describe the pattern that a careful researcher would expect to test for.
For purchase filings
The standard expectation is a positive abnormal return on T+0, some continuation through T+1 to T+5, then either a tapering drift or a flattening cumulative profile out to T+30. The strongest version of this pattern should appear in discretionary open-market buys, in smaller or less-followed firms, and when multiple insiders buy within a short interval.
A weaker but still meaningful pattern is a muted T+0 with stronger T+1, often caused by after-hours publication or slower digestion in less liquid names.
For sale filings
The expectation is weaker and more conditional. Routine sales may show little to no abnormal return. Opportunistic or unusually large discretionary sales may produce negative T+0 or short-horizon drift, but the average effect is often diluted by benign motives. If a study finds sale filings to be as informative as purchases on average, the first question should be whether compensation-related disposals were properly filtered.
For mixed or pooled samples
The curve often looks disappointingly flat. That is not because insider disclosures do not matter. It is because the sample design has averaged a strong positive subgroup with a weak or noisy subgroup and then declared the corpse representative.