Sturm Ruger & Co INC: directors' dealings · United States · SEC (Form 4)

About Sturm Ruger & Co INC

Sturm, Ruger & Co., Inc. (ticker: RGR) is a U.S.-listed company traded on the NYSE, operating in the civilian and sporting firearms industry. Headquartered in Southport, Connecticut, United States, the company was founded in 1949 by William B. Ruger and Alexander McCormick Sturm. Over more than seven decades, Ruger has built a strong reputation around durable, reliable products and a largely domestic manufacturing footprint. The company says it offers nearly 800 variations across more than 40 product lines under the Ruger, Marlin, and Glenfield brands.([ruger.com](https://www.ruger.com/)) Ruger’s business model is overwhelmingly focused on the design, manufacture, and sale of firearms, with castings representing only a very small residual activity. In the 2025 Form 10-K, the company states that virtually all sales came from the firearms segment, with less than 1% from castings, and that export sales represented about 5% of firearms sales. Design and manufacturing operations are located in the United States, and the company emphasizes that almost all product content is domestic. Its core portfolio spans rifles, pistols, shotguns, and revolvers, while it also sells lever-action rifles under the Marlin name and bolt-action rifles under the Glenfield name.([sec.gov](https://www.sec.gov/Archives/edgar/data/0000095029/000117494726000243/rgr-20251231.htm)) From a competitive standpoint, Ruger is one of the leading U.S. firearms manufacturers in the commercial sporting market. Its position is supported by broad brand recognition, a diversified product catalog, and a steady cadence of product introductions. The company serves a primarily domestic customer base, including hunters, sport shooters, and firearm owners, while maintaining a modest export business. Ruger’s manufacturing and corporate footprint includes Southport, Connecticut, as well as facilities in Newport, New Hampshire; Mayodan, North Carolina; and Prescott, Arizona.([sec.gov](https://www.sec.gov/Archives/edgar/data/0000095029/000117494726000243/rgr-20251231.htm)) Recent product momentum remains an important part of the equity story. In 2024 and 2025, Ruger highlighted launches and extensions including the RXM pistol, American Centerfire Rifle Generation II, Marlin 1894 lever-action rifles, Glenfield rifles, Harrier rifles, Security-380, Super Wrangler, and LC Carbine. In the 2025 annual report, management said new products accounted for 33% of firearms sales, up from 32% in 2024, underscoring the company’s ability to refresh demand even in a volatile operating environment. The company also highlighted a new Hebron facility acquisition in 2025 as part of its ongoing operational and portfolio adjustments.([sec.gov](https://www.sec.gov/Archives/edgar/data/0000095029/000117494726000243/rgr-20251231.htm)) For investors, RGR remains a cyclical, policy-sensitive industrial consumer name, but one supported by strong brand equity, a broad installed base, and a long-standing focus on domestic production and shareholder returns.([sec.gov](https://www.sec.gov/Archives/edgar/data/0000095029/000117494726000243/rgr-20251231.htm))