YELP INC: management transactions · United States · SEC (Form 4)

About YELP INC

Yelp Inc. is a digital media and communications company listed in the United States on the NYSE under the ticker YELP. The company was founded in San Francisco in 2004 and remains headquartered in San Francisco, California, in the United States. Yelp’s core mission is to connect consumers with great local businesses through user-generated reviews, photos, business listings, and local discovery tools. Over time, the platform has evolved from a consumer review site into a broader local commerce ecosystem. ([blog.yelp.com](https://blog.yelp.com/news/yelp-announces-sponsored-collections-seasonal-spotlight-ads/?utm_source=openai)) Yelp’s business model is built around monetizing local consumer intent. The company sells advertising and visibility solutions to businesses that want to reach users at the moment they are searching for local services or places to spend. Its monetization is particularly tied to higher-intent service categories such as home services, auto services, and other local service businesses, where conversion potential is strong. In addition to advertising, Yelp has expanded into transactions, SaaS subscriptions, and data licensing, which broadens revenue sources beyond the classic local advertising model. ([yelp-ir.com](https://www.yelp-ir.com/news/press-releases/news-release-details/2026/Yelp-Delivers-Record-Net-Revenue-in-2025-Accelerating-Investment-in-AI-Transformation/default.aspx?utm_source=openai)) Competitively, Yelp operates in a crowded and fast-changing environment. It competes with search engines, review platforms, social media sites, and local marketing providers that all vie for consumer attention and business advertising budgets. Yelp’s key differentiators are its large base of user-generated content, its brand recognition in the United States, and its ability to capture high-intent local demand at the moment consumers are ready to act. The company reports hundreds of millions of cumulative reviews, which supports its position as a trusted local discovery platform. ([sec.gov](https://www.sec.gov/Archives/edgar/data/1345016/000134501625000071/yelp-20250930.htm?utm_source=openai)) Recent developments show that Yelp is pushing aggressively into AI-enabled product innovation. In 2025, the company introduced and tested new AI-driven experiences such as Yelp Assistant, Yelp Host, and Yelp Receptionist to make local discovery more conversational and action-oriented. Management also highlighted record net revenue in 2025 and continued focus on services, business tools, and data monetization. Yelp further announced an agreement with OpenAI and the acquisition of Hatch, signaling a deeper AI transformation and a stronger emphasis on product-led growth. ([yelp-ir.com](https://www.yelp-ir.com/news/press-releases/news-release-details/2025/Yelp-Reports-Second-Quarter-2025-Results/default.aspx?utm_source=openai)) For French-speaking investors, Yelp should be viewed as a U.S.-listed digital communications and local discovery platform with an established brand, a sizable consumer audience, and a defensible niche in local intent-based search. At the same time, the investment case remains shaped by competition from major search players and by the speed at which AI is reshaping local discovery and monetization.