Winc, Inc.: management transactions · United States · SEC (Form 4)

About Winc, Inc.

Winc, Inc. (ticker: WBEV) is a U.S.-based alcoholic-beverage company historically focused on wine and digital distribution. The business was founded in 2011 as Club W, Inc., with a mission to make wine more accessible to a new generation of drinkers. It later evolved into a vertically integrated online winery, and in 2016 the company rebranded to Winc, Inc. to unify and simplify its brand identity. Early on, Winc built its consumer proposition around a proprietary “Palate Profile,” a preference questionnaire used to recommend wines tailored to each customer. ([sec.gov](https://www.sec.gov/Archives/edgar/data/1782627/000110465919074836/tm19265501_253g2.htm)) Operationally, Winc developed, marketed, and distributed its own wines rather than acting only as a marketplace or distributor. Its model combined direct-to-consumer wine club subscriptions and e-commerce with wholesale distribution and partner channels. The current website highlights membership plans, themed packs, member pricing, free shipping, and a rotating portfolio of wines, reinforcing a consumer-facing value proposition centered on discovery, convenience, and personalization. The product mix shown on the site includes California, Italy, New Zealand, and French offerings, which suggests a broad sourcing and branding strategy designed to appeal to modern wine buyers. ([winc.com](https://www.winc.com/)) The company was incorporated in Delaware on August 11, 2011, and SEC filings identified its headquarters in Santa Monica, California. Winc’s historical strategy relied on vertical integration, which the company described as a way to reduce friction and lower costs within the U.S. alcohol “three-tier” distribution system. That structure gave Winc greater control over product development, branding, and customer feedback loops. ([sec.gov](https://www.sec.gov/Archives/edgar/data/1782627/000095017022009868/wbev-20220331.htm?utm_source=openai)) The most important recent corporate development was the Chapter 11 process launched at the end of 2022. Winc announced on November 30, 2022 that it had entered voluntary bankruptcy proceedings in the U.S. Bankruptcy Court for the District of Delaware. The company said it would continue operating in the ordinary course while pursuing a section 363 sale of substantially all assets. In January 2023, SEC disclosures show that substantially all assets and liabilities were acquired out of bankruptcy for total consideration of $11.0 million, including DIP funding, cash, and assumed liabilities. NYSE American also initiated delisting proceedings in December 2022. ([sec.gov](https://www.sec.gov/Archives/edgar/data/1782627/000095017022026197/wbev-ex99_1.htm)) In investment terms, Winc is best viewed as a special-situation consumer/beer-and-wine adjacency name with a restructuring legacy, not as a standard growth stock. For French, Belgian, and Swiss investors, the key considerations are market structure, post-restructuring risk, and the company’s ability to preserve brand relevance in the highly competitive U.S. wine market while operating as a listed security on the U.S. market under the NYSE American/NASDAQ context and in the United States. ([sec.gov](https://www.sec.gov/Archives/edgar/data/1782627/000095017022026197/wbev-ex99_1.htm))