Villeroy & Boch Aktiengesellschaft: directors' dealings · Germany · BaFin

About Villeroy & Boch Aktiengesellschaft

Villeroy & Boch Aktiengesellschaft is a German group focused on bathroom, wellness, and tableware/lifestyle products. Listed on Xetra/Frankfurt (DAX/MDAX/SDAX) in Germany, the company serves both private consumers and professional customers in hospitality and foodservice, with a premium brand identity built around design, quality, and durability. Its historic headquarters are in Mettlach, Saarland, and its roots date back to 1748, when the company’s heritage began in ceramic craftsmanship. This long operating history is an important competitive advantage in terms of brand recognition, industrial know-how, and customer loyalty. The group is organized primarily into two divisions. Bathroom & Wellness covers bathroom solutions, sanitaryware, and associated comfort and interior products. Dining & Lifestyle comprises tableware, porcelain dinnerware, home accessories, and selected product ranges for the horeca segment. Core products include plates, cups, glassware, and table accessories, as well as sinks, toilets, bathtubs, shower trays, faucets, and other bathroom fittings. Villeroy & Boch positions itself in the upper mid-range to premium segment, combining aesthetics, functionality, and material innovation. Geographically, the company has an international footprint, with sales across many countries, notably in Europe, the Middle East and Africa, as well as in the Americas and Asia. It relies on industrial capabilities in Europe and a broader production and sourcing base, supporting proximity to key end markets. Its customer base includes end consumers, specifiers, architects, installers, and hotel and restaurant groups. Recent highlights include the continued integration of Ideal Standard in 2025, a strategic acquisition that strengthened the Bathroom & Wellness business. The company also announced in 2025 the divestment of its Northern European sanitary business under the Gustavsberg and Vatette brands to Oras Group, indicating a portfolio rationalization step. According to its 2025 annual report, consolidated revenue reached €1,447.0 million, up 1.8%, while operating EBIT improved slightly to €97.8 million. For investors, Villeroy & Boch stands out as a high-quality German industrial consumer brand with exposure to construction cycles, but supported by a resilient premium positioning and value creation potential through strategic execution and portfolio optimization.