VALICA SPA: directors' dealings · Italy · Consob

About VALICA SPA

Valica S.p.A. is an Italian digital marketing and communications group focused on tourism, food and wine, and event marketing. The company is listed in Italy on Borsa Italiana (Euronext Growth Milan, within the wider Borsa Italiana market ecosystem followed by international investors alongside the FTSE MIB reference universe). Valica is headquartered in Rome, Italy, giving it a clearly domestic base in a market where Italy remains the core source of revenues and commercial relationships. Valica’s business model is built around a martech platform that combines owned media, editorial content production, digital advertising monetization, destination marketing, and experiential events. The group promotes itself as a specialist player rather than a broad-based agency: it develops and manages travel- and food-related digital assets, creates content for audiences with high interest in local tourism and gastronomy, and activates that audience through advertising, sponsorship, and live or phygital experiences. This integrated model is designed to serve advertisers, tourism operators, local institutions, producers, and destination stakeholders. The company’s origins date back to the late 2010s, when the founding team assembled a business around proprietary digital properties and travel-marketing capabilities. Over time, Valica structured itself into complementary business units. Fytur is associated with adtech and the monetization of digital inventory; Experience Lab focuses on territorial and food-and-wine events; Wantrek provides digital marketing services and consulting for tourism-related clients. The group has also expanded through acquisitions and strategic combinations, including the purchase of Parallelozero, which strengthened its corporate communication and brand-strategy capabilities. From a competitive standpoint, Valica occupies a niche position in the Italian market. Its differentiation lies in sector specialization, proprietary audiences, and the ability to connect content, media, and offline activation. Flagship offerings include advertising campaigns, destination marketing services, editorial platforms, and events such as Borgo diVino, which are aimed at promoting smaller towns, local producers, and regional excellence. This vertical focus can be a strength because it creates relevance for clients seeking targeted reach in tourism and food, but it also means the company remains exposed to marketing-budget cycles and to the structural dependence on a limited number of end markets. Recent developments point to continued momentum. Valica reported a stronger 2024 performance, with growth in production value, improved profitability, and a balance-sheet structure reflecting ongoing investment in the business. In 2025 the group continued to consolidate its martech positioning and broaden its ecosystem through initiatives linked to Italian territories and local excellence. For English-speaking investors, Valica is best viewed as a specialized Italian small cap, listed on Borsa Italiana (Euronext Growth Milan) in Italy, with a business model centered on the convergence of digital media, communications, tourism promotion, and experiential marketing.