Unity Bancorp INC: insider trades · United States · SEC (Form 4)

About Unity Bancorp INC

Unity Bancorp, Inc. (/NJ/) is a U.S. bank holding company listed on the NASDAQ under the ticker UNTY. Headquartered in Clinton, New Jersey, in the United States, the company operates through its wholly owned subsidiary, Unity Bank, which serves retail, corporate, and small-business customers. Its business model is that of a community-focused commercial bank: relationship-driven, regionally concentrated, and centered on traditional deposit gathering and lending rather than broad investment banking or national-scale consumer finance. SEC filings indicate that Unity Bancorp became the bank’s holding company on December 1, 1994, giving the franchise a long operating history in its core markets. ([sec.gov](https://www.sec.gov/Archives/edgar/data/0000920427/000092042726000012/unty-20251231x10k.htm?utm_source=openai)) The company’s product set is typical of a community bank, but it is important for investors because it reflects the core economics of the franchise. Unity Bank offers personal and business checking accounts, savings accounts, money market accounts, and time deposits, alongside credit cards, debit cards, wire transfers, safe deposit boxes, ATM access, and internet and mobile banking. On the lending side, the bank remains oriented toward commercial banking, small-business relationships, and local credit needs, which means its performance is driven primarily by loan growth, deposit costs, net interest margin, and credit quality. ([sec.gov](https://www.sec.gov/Archives/edgar/data/0000920427/000092042726000012/unty-20251231x10k.htm?utm_source=openai)) Geographically, Unity Bank’s branch network is concentrated in New Jersey, with locations across Bergen, Hunterdon, Middlesex, Morris, Ocean, Somerset, Union, and Warren counties, plus Northampton County in Pennsylvania in the Lehigh Valley area. That footprint underscores a localized funding base and a market strategy focused on community relationships and small commercial borrowers rather than coast-to-coast expansion. In practical terms, the bank competes with both larger money-center institutions and other regional/community banks serving the same suburban and exurban markets. ([sec.gov](https://www.sec.gov/Archives/edgar/data/920427/000092042726000008/unty-20260226xex99d1.htm?utm_source=openai)) From a competitive standpoint, Unity Bancorp’s appeal lies in its niche positioning. It is not trying to be a national banking platform; instead, it competes on service quality, local decision-making, and familiarity with its operating markets. For investors, that can be attractive because a well-run community bank can generate steady earnings and capital returns, but it also means results are sensitive to regional economic conditions, interest-rate movements, deposit competition, and loan losses. The company has also highlighted capital-management actions such as dividends and share repurchases, both relevant to equity holders in a small-cap banking name. ([sec.gov](https://www.sec.gov/Archives/edgar/data/920427/000092042726000012/unty-20251231x10k.htm?utm_source=openai)) Recent corporate highlights include a February 2026 announcement that the board declared a cash dividend of $0.16 per common share and an ongoing repurchase authorization that still had shares available as of year-end 2025. In November 2025, Unity Bancorp announced that George Boyan would be promoted to President of both the parent company and Unity Bank effective January 1, 2026. For market context, UNTY is a NASDAQ-listed U.S. financial institution whose latest disclosures point to a conservative community-banking profile, regional concentration, and shareholder-return discipline. ([sec.gov](https://www.sec.gov/Archives/edgar/data/920427/000092042726000008/unty-20260226xex99d1.htm?utm_source=openai))