Trade Desk, Inc.: management transactions · United States · SEC (Form 4)

About Trade Desk, Inc.

Trade Desk, Inc. is a U.S.-based advertising technology company listed on the NASDAQ under ticker TTD. Founded in November 2009 by Jeff Green and Dave Pickles, the company has established itself as a leading independent demand-side platform for digital advertising buyers. Its operating headquarters are in Ventura, California, and it maintains a broad global footprint across North America, Europe, and Asia-Pacific. For French, Belgian, and Swiss investors, Trade Desk is best understood as a pure-play adtech company with direct exposure to programmatic advertising, connected TV, and the continued shift of ad budgets toward measurable, data-driven channels. The company’s core business is its cloud-based advertising platform, which enables agencies, brands, and trading desks to plan, activate, optimize, and measure campaigns across multiple digital channels. These include display, video, mobile, audio, native, and especially connected TV (CTV). Trade Desk’s platform is designed around real-time decision-making, audience targeting, and campaign optimization, with a strong emphasis on first-party data, transparency, and measurement. The company has also expanded its product suite with initiatives such as Kokai, Ventura for CTV, OpenAds, and commerce-media integrations, all aimed at deepening its relevance within the digital ad supply chain. From a competitive standpoint, Trade Desk benefits from being an independent platform rather than an inventory owner or media publisher. That neutrality is a meaningful strategic differentiator in an industry where advertisers increasingly want broader access, less conflict of interest, and greater control over media buying decisions. Its competitive position is also supported by structural tailwinds: the ongoing migration from linear TV and fragmented legacy buying to programmatic formats, the rapid adoption of CTV, the rising value of proprietary data, and the growing need for more accountable ad spending. In that context, Trade Desk sits at the intersection of software, media, and data infrastructure. Recent developments reinforce the company’s strategic momentum. In February 2026, Trade Desk reported full-year 2025 revenue of $2.9 billion and highlighted continued investment in product innovation, profitability, and cash flow, while also announcing an additional share repurchase authorization. During 2026, the company announced new integrations in commerce media, advances around its Ventura ecosystem for CTV, and further supply-chain initiatives designed to improve transparency and efficiency in digital advertising. Overall, Trade Desk remains a high-quality NASDAQ-listed U.S. growth company with strong secular exposure to the evolution of global advertising technology.