Thryv Holdings, Inc.: insider trades · United States · SEC (Form 4)

About Thryv Holdings, Inc.

Thryv Holdings, Inc. is a U.S.-based business software and marketing services company listed on the Nasdaq under the ticker THRY, with operating headquarters in Dallas, Texas, United States. The company focuses on small and midsize businesses (SMBs), especially local service providers, neighborhood businesses, and emerging franchises that need practical tools to attract customers, manage leads, and run day-to-day operations. Thryv’s roots are in print directory and legacy marketing services, but over time it has been repositioning itself toward a SaaS-led model built around customer acquisition and small-business workflow automation. Today, Thryv operates through two main pillars. The first is Marketing Services, which still includes print and digital offerings in the United States and international markets. The second, and increasingly strategic, pillar is SaaS: an all-in-one small-business management platform designed to help owners market, sell, and grow their businesses from a single interface. The platform includes CRM functionality, lead management, appointment scheduling, estimates and invoicing, centralized communications, online reputation management, digital marketing tools, integrated telephony, and payment capabilities. Thryv has also expanded its portfolio with branded products such as Thryv Marketing Center, Thryv Business Center, and ThryvPay, alongside newer AI-enabled products aimed at lead capture and sales automation. From a competitive standpoint, Thryv plays in a highly fragmented SMB software market where buyers want integrated, easy-to-use, and cost-effective solutions. Its differentiation comes from a combination of legacy customer relationships, a direct sales organization, domain expertise in small-business marketing, and a growing software platform that monetizes those relationships more effectively over time. The company also has exposure outside the United States, with marketing services and SaaS activities in Australia and New Zealand, although the U.S. remains its core market. Thryv has operated with a remote-first workforce, while its Dallas headquarters serves primarily as a coordination hub. Recent developments underscore the company’s strategic transition. In 2025, Thryv reported strong SaaS revenue growth and highlighted that software now accounts for a much larger share of total revenue, reflecting the shift away from legacy print and marketing services. In 2026, it launched Thryv AI Lead Flow, an AI-driven product designed to connect online visibility, lead management, and automated follow-up into one workflow for SMBs. Management has also emphasized growth in SaaS customers and rising adoption of automation features. For investors, Thryv increasingly looks like a software platform company in transition, moving from a legacy advertising base toward a higher-margin, AI-enabled SMB operating system.