Ströer SE & Co. KGaA: insider trades · Germany · BaFin

About Ströer SE & Co. KGaA

Ströer SE & Co. KGaA is a German media group listed on Xetra/Frankfurt (DAX/MDAX/SDAX) in Germany, and one of the leading players in out-of-home communication in Europe. Founded in 1990 in Cologne, the company has expanded over time from its traditional urban advertising roots into a broader media platform built around its OOH-plus strategy. Its registered office is in Cologne, and its operating footprint spans Germany nationwide. Ströer’s core business remains out-of-home advertising. The group markets and operates around 300,000 advertising assets, ranging from classic advertising columns and billboards to city-light posters, mega lights and digital screens in high-traffic locations. It also states that its digital out-of-home network comprises more than 7,000 digital media units across Germany, enabling it to reach large audiences in railway stations, transport hubs, shopping centers and other strategic urban environments. This mix of analogue and digital inventory is a key competitive advantage versus more fragmented peers. Beyond OOH, Ströer operates digital media and dialogue marketing businesses, including the t-online news portal, as well as DaaS & E-Commerce assets such as Statista and asambeauty. This diversification enhances monetization across audiences, data and omnichannel communication solutions. The company increasingly positions itself not merely as a seller of ad inventory, but as a MarTech provider that connects physical media, first-party data and programmatic sales. From a competitive standpoint, Ströer benefits from strong market shares in Germany and long-term contracts, which support operating visibility. Recent trends confirm the ongoing shift in advertising budgets toward DOOH and programmatic formats. In 2025, the company reported record nine-month revenue, with out-of-home’s share of the German advertising market rising to 10.4% by the end of September 2025. Fiscal 2024 had already surpassed the symbolic EUR 2 billion revenue mark, supported by strong DOOH growth and market consolidation through acquisitions such as RBL Media. For international investors, Ströer therefore offers a hybrid profile: defensive exposure to outdoor advertising, growth from digitalization, and additional upside from data, content and e-commerce. The recent trajectory suggests a company in transition, moving from a pure media owner toward a more integrated media and technology platform.