SOBR Safe, Inc.: directors' dealings · United States · SEC (Form 4)

About SOBR Safe, Inc.

SOBR Safe, Inc. is a United States-based public company listed on the Nasdaq Capital Market (NYSE/NASDAQ), with its headquarters in Greenwood Village, Colorado, United States. From a sector perspective, the company sits at the intersection of health technology, safety systems, and behavioral compliance solutions, although its market profile is that of a micro-cap technology issuer. The company’s corporate history includes a prior identity as TransBiotec, Inc., before it was renamed SOBR Safe, Inc. in 2020. That name change marked a strategic refocus around its proprietary SOBRsafe™ platform and the broader commercialization of alcohol-monitoring and identity-verification technologies. At the core of SOBR Safe’s business is the combination of proprietary software with patented touch-based alcohol monitoring devices. Its key products, SOBRcheck™ and SOBRsure®, are designed to enable non-invasive alcohol detection, biometric identity verification, and real-time cloud-based alerts and reporting. The company positions these solutions as a more seamless alternative to traditional, intrusive testing methods, with an emphasis on simplicity, speed, and operational usability. Distribution is carried out through channel partners, sales agents, and direct digital channels aimed at both enterprise and consumer end markets. Commercially, SOBR Safe addresses a specialized but potentially broad set of use cases. Management has highlighted applications in commercial vehicle fleets, manufacturing, warehousing, construction, school transportation, and other environments where alcohol-related safety risk is material. The company’s competitive positioning rests on technology differentiation rather than scale: its value proposition is tied to non-invasive monitoring, compliance-oriented workflows, and the ability to generate actionable data in real time. At the same time, investors should view the business as early stage, with a long operating history of losses and a high dependence on market adoption of its core products and services. Geographically, the company is concentrated in North America, with principal markets currently located in the region. Recent corporate developments have been significant. On April 24, 2026, SOBR Safe announced an Agreement and Plan of Merger and Reorganization with Clean World Ventures, with closing expected in the third quarter of 2026 subject to customary approvals and conditions. On May 7, 2026, management also launched a restructuring intended to reduce operating costs, including a workforce reduction of roughly 70%. In addition, the company has recently faced Nasdaq bid-price compliance pressure, underscoring the financial and strategic challenges that remain in place. For investors, SOBR Safe is therefore best understood as a restructuring-stage technology/safety company with a highly specialized product set and a potentially transformative corporate event ahead.