SMCP: directors' dealings · France · AMF

About SMCP

SMCP is a French fashion group focused on ready-to-wear and accessories in the accessible luxury segment, with a clear ambition to export a contemporary Parisian style to an international clientele. The group brings together four complementary brands: Sandro, Maje, Claudie Pierlot and Fursac. Sandro, Maje and Claudie Pierlot were founded in 1984, 1998 and 1973 respectively, while Fursac strengthens the men’s offering. SMCP presents itself as a retail pure player, relying on an omnichannel model that combines directly operated stores, corners and selective distribution in order to preserve brand image and deliver a premium customer experience. In 2024, the group operated in 49 countries and 1,662 points of sale, with full-year sales of EUR 1.212 billion. The group was built from the complementary union of these Parisian maisons around a shared stylistic vision. SMCP’s positioning is based on fashionable, regularly refreshed collections priced below traditional luxury, while maintaining high standards in quality, fit and service. Its brands target an urban, style-conscious customer base that values Parisian identity and distinct brand universes. The business model is driven by design, collection development, merchandising, retail execution and the management of a large international footprint. SMCP is headquartered in Paris, with teams also based in New York, Hong Kong and Shanghai, underscoring the global scope of the organization. Geographically, international markets are a major contributor to the group’s activity, accounting for about 65% of sales outside France in 2024. The company reported sequential improvement in 2024, including a return to growth in the fourth quarter, alongside strict control of costs, inventories and capital expenditure. Its 2024 results also highlighted ongoing network optimization in China, an important but challenging market, and a more disciplined pricing strategy. Notable facts include SMCP’s strong Parisian brand identity and its long-term ambition to become a global leader in accessible luxury.